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The Chartered Institute of Marketing, Ghana (CIMG) has launched the annual CIMG National Marketing Performance Awards 2019.
Speaking at the launch, CIMG National President Dr. Daniel Kasser-Tee said that the successes of the past three decades are due in part to the generosity of donors, the support of their sponsors, and the unwavering commitment of evaluators. , and noted that we have worked collectively to ensure that the general public has confidence in our awards, allowing the awards to gain global recognition and the highest level of credibility. “
Dr. Kasser-Tee also urged companies to use creative approaches to stimulate demand for their goods and services, adding that they should avoid using COVID-19 as an excuse to optimize their budgets.
“If times get tough and the first approach for an organization is to cut the marketing budget, it’s like saying the cost of food is going up, so let’s start by cutting body parts. Once you cut off his head, the human being does not exist again. So marketing spending should be the last thing to do in tough times because you need to find creative ways to stimulate demand for your products and services, ”he advised.
He reiterated the importance of the Marketing Law that was approved by President Akufo-Addo last month.
He expressed optimism that the implementation of a marketing law will help sanitize the marketing industry, as it will help regulate the practice of marketing.
The CIMG national president further explained that taking professional courses in marketing will help distinguish between professionals and non-professionals.
CIMG Vice President and Planning Committee Chair Agnes Emefa Essah explained that the selection of judges and nominees for various awards goes through a rigorous process.
“Three years ago, we introduced an online system to fill out the questionnaire for nominees, as well as an online evaluation for the evaluators (judges) who are chosen from various sectors of the business world. This setup has made it easy for CIMG to continue to push through a rigorous process even in this era of Covid-19, where virtual media has almost become the norm for getting things done. “
