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Access Bank Ghana has launched a new promotion targeting children to improve financial literacy from an early age. On the back of the Bank’s children’s savings account, Early Savers, the campaign called “Perfect Start” aims to nurture young people’s dreams while providing the platform to learn, unearth and nurture their creative talents.
The initiative is one of Access Bank’s long-term goals to promote financial inclusion among specific market segments, including children under 18 years of age.
According to the Bank, the “Perfect Start” promotion, which is an industry first, will be run digitally online as part of efforts to adhere to COVID-19 safety protocols while creating opportunities for families to have fun and win. amazing prizes.
Introducing the promotion to the general public, Access Bank Managing Director, Mr. Olumide Olatunji, said the Bank is confident in helping people achieve their goals and aspirations, even in the face of adversity and the disease outbreak. The coronavirus, while painful, has taught us all a great saving lesson for the rainy day.
“We believe that no matter how small or bold a dream may seem, it can still come true. All one needs is encouragement and the right resources to build their confidence and pursue that dream. Therefore, this promotion is guaranteed to excite everyone and give our future leaders an edge over the rest. “
Emphasizing the key features of the campaign, Access Bank’s Head of the Retail Banking Sector, Ms. Yvonne Antonio said, “The ‘Perfect Start’ promotion, which is a digital campaign, aims to instill the culture of savings and show the talent of children from 5 to 17 years old, in a fun, educational and interactive way. The promotion is also designed to support parents and / or guardians with funds to help realize the dreams of their children or ward, through weekly, monthly and mega cash rewards ”.
The promotion will run for six months, starting today, September 1, 2020. The promotion is open to new and existing Access Bank customers and, to participate, customers must operate or open an Early Savers account for their child or ward. . With a minimum deposit of GHS200 to the new or existing Early Savers account, customers can participate in the promotion and qualify to earn weekly and monthly rewards.
Some of the incredible prizes given to over 1,000 customers weekly and monthly include cash rewards worth over GH ¢ 100,000, PS5, and tablets.
The promotion does not have any element of chance or lottery and the rewards are based exclusively on participation in activities and earning points. There are a variety of activities a child can participate in to improve their financial skills and showcase their talents, and these include:
Access Got Talent – This is a platform for kids to show off their talents in a monthly contest to win cash prizes.
Financial Literacy Games – This is a collection of fun and educational games for kids to play while earning some rewards.
Quizzy Sundays – This is a quiz challenge available at Bank USSD code * 901 # for kids to enter and win cash prizes.
Webinars – This is a virtual educational forum on financial literacy to help children build a culture of savings at an early age.
Friday Jams – This is a virtual party to entertain the kids.
Currently operating from 52 business locations across the country, the Bank says it continues to build long-term relationships with its clients based on trust, digital innovations, good customer service, and transparency.
Over the past ten years, the Bank has developed a deep understanding of its clients, providing excellent service and empowering them to achieve more through financial education.
Since the outbreak of the pandemic, Access Bank has continuously used various channels to engage its clients to stay safe and adhere to the security protocols prescribed by the WHO. The bank has also used other strategies to boost clients’ business viability, including the “W Series Webinar” that addresses various business continuity issues, the redesign of the business model for resilience, among others, and the Women’s Contest. Entrepreneurs to provide opportunities to women SMEs that obtain financial grants for their businesses.
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