Real Madrid and Playstation sign ‘strategic alliance’



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Real Madrid fans will soon be able to purchase a Real Madrid exclusive EA Sports FIFA 21 hardware package and a PlaystationPro (1TB) that comes with a DUALSHOCK4 wireless controller. The bundle will be available the same day that FIFA 21 is launched (October 9) and onwards.

All this is thanks to an agreement that Real Madrid has reached with Playstation, which sees both Playstation 4 and Playstation 5 as the club’s ‘official consoles’.

“We welcome PlayStation as the official console of Real Madrid,” Real Madrid director of institutional relations Emilio Butragueño said of the deal. “The partnership between these two leading brands aims to offer our fans a connection platform between the club and the virtual world through new and unique experiences.”

From the official website of Real Madrid:

This agreement allows the two brands to create synergies and make the world of soccer and basketball even greater, both in real life and through console.

Lilliana Laporte, CEO of Sony Interactive Entertainment Iberia, commented: “We are very happy to announce this strategic partnership between PlayStation and Real Madrid, in which both brands put all their efforts to offer millions of people a large number of hours of entertainment both on the traditional sports field and virtually. We really want to see what we can achieve together in the future ”.

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