[ad_1]
Business news for Friday, October 2, 2020
Source: businesszoneonline.com
2020-10-02
The training aimed to increase its competitiveness in the global market
The Global Shea Alliance (GSA) in partnership with UNIDO has organized a training program for cosmetic producers in the country.
The training program that brought together some 40 entrepreneurs from the cosmetics production sector aimed to increase their competitiveness in the global market.
Addressing journalists on the sidelines of the training, Global Shea Alliance Managing Director Aaron Adu said that the training program is part of the West Africa Competitiveness Program (WACOMP), which is being implemented by the two institutions.
“We set up this training for cosmetics producers in Ghana on branding and marketing. We know that cosmetic industry entrepreneurs produce some of the best products that are suitable for our skin, but one thing that works against them is the way they brand it and the way they market it, so this training Today gives us the opportunity to bring in experts to guide these entrepreneurs through the various branding and marketing techniques.
“We want to make sure they can improve their capacity and brand their products well. The products our entrepreneurs produce are of high quality, but they cannot compete well as Ghanaians prefer cheap imported cosmetic products for various reasons, ”he said.
He said that while the reason could be attributed to cost, one important thing that could not be ignored was how Ghanaian entrepreneurs branded and marketed their products.
“We want entrepreneurs to understand the market they serve and how they can compete effectively,” he said.
He said the Shea Alliance has a number of programs that it would implement throughout the year, all in an effort to improve the competitiveness of entrepreneurs.
“We will see other aspects such as production, distribution, supply of raw materials and everything that helps them to be more competitive,” he said.
Growing industry
WACOMP Ghana Chief Technical Advisor Charles Kwame Sackey said Ghana’s cosmetics industry was doing well and described it as a growing market with high demand.
“However, we have to work on the quality of the products. Yes, some are high quality, but on a scale of 1 to 100, only about 20 percent of the products are high quality, but I think we have to take advantage of that and increase margins, “he said.
He said that the few that produce high-quality products that meet the standards must therefore be supported to brand and market the products well in the various market divisions.
“The other problem we have with the Ghanaian market is compliance with regulations. The Ghana Standards Authority has standards for the various cosmetic blends and when you want to sell you also need to get accreditation from the Food and Drug Authority, but the truth is that some of them don’t go through these processes but want to sell. ” . he pointed.
He said this greatly affects people’s trust in locally produced products.
Send your news to
and features for
. Chat with us through WhatsApp at +233 55 2699 625.
