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MultiChoice Ghana has organized a content exhibition on the luxurious rooftop of its headquarters in Abelenkpe, Accra. The exhibition, the first of its kind, exposed the media, bloggers, stakeholders and some celebrities to a portfolio of new shows, channels and upcoming projects that DStv and GOtv subscribers can look forward to in the coming months.
MultiChoice Ghana, MD, Cecil Sunkwa Mills, during the presentation, highlighted Multichoice Ghana’s commitment to increasing their investment in the local content industry with the launch of a dedicated 24 channel channel for Ghana. In a video message from Brand De Villers, CEO of MultiChoice Africa, he reiterated the contribution that MultiChoice had made in Africa over the past 25 years. ”Our contribution has been to create shared value in the broadcasting sector on the continent. We have not only invested in the best local and international content, but we have also established long-term alliances throughout the value chain that have helped grow and develop communities, ”he adds.
In response to prominent broadcaster Richard Quest, in a televised video played during the media showcase, Calvo Mawela, CEO of MultiChoice Africa Group, announced that this year MultiChoice Africa will focus on four countries, including Ghana. Explaining that the strategy for next year will be to go “Hyperlocal”, strengthening the content of countries like Ghana; with the introduction of more content and local productions that will resonate with our customers in these countries. “
In line with the hyperlocal strategy, Kenndey Dankyi Appah, Channel Director of the new Akwaaba Magic channel, asked Ghanaian content creators to use the new Ghanaian channel to be launched in March 2021. He explained: “Our clients in Ghana I was yearning for a dedicated Ghanaian content channel and we’ve listened to it. In March 2021, MultiChoice Ghana will host a fully Ghanaian channel called Akwaaba Magic on DStv.
“Local content is a key differentiator for us, and we intend to continue producing more for our various markets” Mercy Clottey, GOtv Ghana Marketing opened when she shed light on the new shows coming to DStv and GOtv for the rest of the year. As Africa’s most beloved storyteller, MultiChoice will present in April 2021 a new African lifestyle channel showcasing the rich lifestyle, culture and food of the entire African continent. This pan-African channel will detect content from various regions of the continent with strong cross-country appeal.
MultiChoice Ghana also announced the addition of four new channels to be launched on DStv from September 14, 2020. The channels will offer viewers more content and offer more choice and variety for movie, novel and child lovers. . Among the programs that will be released are: TLNovelas: an emerging channel of Mexican telenovelas with English dubbing that lands on DStv on Monday, September 14, 2020 and will be available on DStv Compact. A new KIXX channel would be available on DStv Compact. This channel promises to bring viewers the best scenes from all-time favorites like Jackie Chan and Bruce Lee.
Timeless Drama Channel would offer a unique genre of high-budget English dubbed series from Turkish producers set in the background of beautiful Istanbul and Anatolia, focusing on fascinating stories full of emotion and passion that are closely intertwined around values, symbols and Turkish culture with unique soundtracks. TVN would be an explosion in K-Pop and K-drama offering Korean content. It would be available to DStv subscribers from November 1.
For the kids, a new pop-up channel called ZooMoo would launch on October 1, 2020. The channel would have content with a unique mix of live-action wildlife combined with animation, puppets, factual kids shows, animal profiles, su habitat, what they eat, etc. Accompanied by the free ZooMoo application that children can download to their devices, this channel would offer a complete multiscreen environment, synchronized in real time with the channel.
“Bringing high-quality international content to screens in Ghana is a key part of our mandate. We constantly review our content to offer our audience a new and exciting list from time to time. The launch of these four channels is proof of the fact that we are always looking everywhere to expand the largest portfolio of content we offer on our platforms, ”said Anne Sackey, Marketing Director of MultiChoice Ghana.
In addition to this wide variety of entertainment content, Multichoice Ghana continues to provide subscribers with the best local and international sports content, including the best and most important leagues such as the Premier League, La Liga, Serie A and the UEFA Championships, golf, cricket, basketball, track and field, tennis, Formula 1, WWE, UFC and many other sporting events.
MultiChoice Ghana also has dedicated resources and the best experience to ensure that it continually improves the way customers interact with the business through self-service platforms, including MyDStv and MyGOtv apps, * 759 # service, Pay Buddy, and self-service. on Whatsapp. “Only by enhancing our customers’ experience, offering them more convenience, value for money and delivering high-quality entertainment can we continue to provide our customers with the best entertainment out there, anytime, anywhere,” Gwendoline Okwabi, Marketing Manager, DStv Ghana concluded.
Concluding the 2020 Content Showcase, Nii Amah Dagadu, Corporate Affairs Manager, MultiChoice Ghana said, “Our mission is to deliver value to our customers by making entertainment more accessible. We will continue to find and develop the right mix of content and deliver it anytime, anywhere. Whether it’s local soap operas, world-class sports or the latest global blockbusters, our investment in content systems and technology delivers the shows people love right in their hands and in their living rooms. “
