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Luxury and affordable beauty brand Colorbox Cosmetics is set to launch its new range of easy-to-use beauty tools called Colorbox (CB) Evolution.
The collection will officially launch on Monday, September 14, following Colorbox Cosmetics’ pre-launch interactive virtual experience on Sunday, September 13.
Both events will be broadcast live on the beauty brand’s Instagram platform. The launch program will include makeup tips, testimonials from influencers, and a live performance by Ghanaian singer Yaa Yaa.
After watching women struggle to apply makeup in a quick and fun way that enhances their beauty, Founder and CEO Stephanie Adu says she was inspired to create CB Evolution, an affordable and easy-to-use range of beauty tools. use prepared to help women at all. levels applies makeup smoothly with ease.
“We are truly a brand that grows with you. It’s not just about the product, it’s about women evolving their makeup process to be fun, empowering and simple. “
“We want women to grow at all levels in their art and have access to affordable, high-quality beauty products,” Stephanie said.
CB Evolution features interactive color-coded makeup brushes, makeup accessories, two-in-one lash glue and eyeliner pencil and a range of their award-winning Melanin Glow product, a loose pigment highlighter.
Colorbox Cosmetics is an affordable luxury beauty brand founded and led by Stephanie Adu that was born out of her audacious obsessive desire to create a brand where women of diverse backgrounds could access and afford superior quality products.
Colorbox has been marketed since 2014 in Ghana and will continue to expand in Africa in 2021.
The brand serves to help continue to change the narrative of what quality looks like when linked to and / or sourced from Africa.
The main feature of the new release is the CB Evolution Brush System. The colors on each brush handle indicate the function of the brush, helping customers understand what to use and how to apply makeup.
The Colorbox Cosmetics team will also help customers create custom brush sets, offering women maximum flexibility to suit their needs.
The CB Evolution range also includes make-up accessories that favor the organization and hygiene of the brush.
Products are also designed with durability and value in mind. All CB brushes are made with grade A dual fiber synthetic bristles, making them easier to clean and more durable.
All products will be available for purchase exclusively in Ghana on September 14 with free delivery nationwide, and on September 25 in Nigeria and Kenya.
“We are excited to see beauty brands like Colorbox launch products with African women in mind. The beauty industry in Ghana needs more innovation, ”said Rebecca Donkor, Executive Director of Make Up Ghana.
Colorbox Cosmetics is championing the opportunity to provide product solutions for an underserved target audience. All Colorbox Evolution products will be available in your digital space.
