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Absa Bank Ghana, in collaboration with its Brand Ambassador, M.anifest, has unveiled the “Simple & Easy” music video ahead of the Christmas festivities to demonstrate how customers can conveniently bank during peak season.
The Simple & Easy campaign is designed to encourage customers to use Absa’s digital platforms and card services for smart banking, as it is faster, safer and easier to use.
The music video shows a day in the life of a customer and the various transactions or banking activities that can be conveniently performed using Absa’s digital banking platforms.
It introduces the Absa Vertical Card with contactless technology, launched earlier this year, which allows customers to make payments more conveniently by simply touching the payment terminals.
It also features the new and improved Absa mobile banking app with facial recognition, biometric technology, bill payments, mobile money transfers, and other enhanced functionalities that allow customers to do even more on their phones.
Other digital services include Absa ChatBot Banking, iATMs that accept cash that allow customers to make deposits, and Hello Money USSD * 895 #, which works without the Internet.
“As a forward-thinking organization, we are committed to building a bank that is ready for the future. Therefore, we deliberately and strategically leverage new technology to make banking smarter, safer and more convenient for our customers.
“Our goal is to always find innovative ways to continually improve the customer experience,” said Charles Addo, director of retail banking for Absa Bank Ghana.
“Our first-to-market contactless vertical debit card is designed to align with the actual use of cards by customers in this digital age; either at the ATM, by swiping or tapping to make the payment, ”added Mr. Addo.
Commenting on the campaign, M.anifest noted that “Simple and easy, is not just a slogan, it is the exciting reality of what Absa’s innovative digital solutions offer for customers’ daily lives. It makes life extremely convenient; I can personally attest to that ”.
All Absa cards come with a variety of benefits, making it easy for customers to bank and earn rewards.
Customers can get up to 20% discount from partner banks when they use their cards to pay.
Additionally, customers earn 2% cash back rewards on purchases made with their Absa Platinum credit cards.
