Factbox: More US Companies Join Boycott Of Facebook Ads

(Reuters) – A handful of American companies have pulled advertising from Facebook Inc. in support of a campaign that called on the social media giant for not doing enough to stop hate speech on their platforms.

The Stop Hate for Profit campaign was launched by several United States civil rights groups after the death of African-American George Floyd in police custody triggered widespread protests against racial discrimination in the United States.

Verizon Communications Inc (VZ.N)

“Our brand’s security standards have not changed. We are pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we have done with YouTube and other partners, “the telecom operator told Reuters.

Ben and Jerry’s

The ice cream maker said it would stop all paid advertising on Facebook and Instagram in the United States beginning July 1.

“We call on Facebook to take the clear and unequivocal actions requested by the campaign to prevent its platform from being used to spread and amplify racism and hatred.” (benjerrys.co/3ds0IzF)

Dashlane

The subscription-based password manager said it would suspend all paid and organic posts on Facebook and Instagram until at least July. (bit.ly/2Vfe643)

“I am calling my fellow CMOs in technology to join me,” the company’s chief marketing officer, Joy Howard, said in a statement.

Eddie Bauer

“In support of the ‘#StopHateforProfit’ initiative, Eddie Bauer will suspend all paid ads on Facebook and Instagram until the end of July, with immediate effect,” the clothing store chain said in a tweet. (bit.ly/2Yso440)

Magnolia Pictures

The film studio and distributor became the first Hollywood company to join the movement. The company said in a tweet that it would stop advertising on Facebook and Instagram, starting immediately, at least until the end of July.

“We are looking for a significant change on Facebook and the end of its amplification of hate speech.” (bit.ly/2NrJg44)

Patagonia

“We will launch all ads on Facebook and Instagram, effective immediately, at least until the end of July, pending significant action from the social media giant,” the outdoor clothing brand said in a statement on June 21. (bit.ly/2ND3VCl)

Recreational Equipment Inc

“For 82 years, we have put people above profit. We are removing all Facebook / Instagram advertising for the month of July,” REI tweeted. (bit.ly/3evC7eR)

The north face

The outdoor brand, a unit of VF Corp (VFC.N), said it would withdraw from all platforms owned by Facebook.

“We are inside. We are outside @Facebook,” The North Face said in a tweet. (bit.ly/3eyboy4)

A spokesperson for VF Corp told Reuters that other brands in its portfolio were actively discussing whether to take the same action.

Upwork Inc

“Upwork is taking a break from Facebook’s ad-free hate in July,” the company tweeted. (bit.ly/3fU944V)

Rakuten Viber

“Viber will remove all Facebook-related touchpoints from our app, including Facebook Connect, Facebook SDK and GIPHY, and stop spending on Facebook advertising,” said Djamel Agaoua, CEO of the messaging apps company, in a release. On twitter. (bit.ly/3dFFwqk)

Eileen Fisher

The women’s clothing designer tweeted, “Along with other industry partners, we are pausing all paid ads on Facebook and Instagram for the month of July.” (bit.ly/31jfvu3)

Goodbye Silverstein

“We will join # StopHate4Profit and stop posting to

Facebook for the month of July, “the advertising agency said in a statement on Twitter. (Bit.ly/2NwVQPe)