Facebook’s feud with Apple Pull is coming to a head over a dispute over Apple Pull’s new privacy feature that will limit access to targeted ads, highlighting the conflicting but symbiotic nature of the business models of the two technology companies.
Apple is planning to release a feature early next year that will require users to track their data with the need for apps sold in the store, which has already been launched. The update has been received by tech advocacy groups such as Ranking Digital Rights, who see it as an important step toward data protection and transparency.
But Facebook, which has stopped selling targeted ads, is criticizing the update through an ad campaign that focuses on Apple’s move, not privacy, but profit.
Dan Levy, vice president of advertising and commercial products at Facebook, said: “This forces businesses to turn to payments in subscriptions and other applications for revenue, which means Apple will make a profit and start charging many free services or exiting the market.” “Dan Levy, vice president of advertising and commercial products at Facebook, said. Blog post Wednesday.
Apple Play has pushed for Facebook’s claims, doubling that the move is aimed at improving privacy, while also pushing Facebook’s collection of user data.
“We believe this is an easy thing for our users to stand on. Users Play said in a statement that users should be aware when their data is collected and shared on other apps and websites – and they should have the choice of whether or not to allow it. “IOS 14 does not require Facebook to change its approach to app tracking transparency, tracking users and creating targeted advertising, only that they give users a choice.”
Facebook has stepped up its fight against Apple Pal this week, with new websites and newspaper ads swinging back Wednesday, claiming that Apple’s update will hurt small businesses. Separate ads launched on Thursday argue that the move will also hurt consumers, causing businesses to start charging fees to create lost advertising revenue for previous free services.
“Facebook is obviously doing this in its own interest,” Elizabeth Reneris, senior policy analyst at Ranking Digital Rights, told The Hill.
“They’re using the hashtag ‘stand up for small’ or something like that, but you don’t see small business administration, or NFIB. [National Federation of Independent Business] Or the Chamber of Commerce is pushing back against these changes. It seems vague, “he added.
The Small Business Administration, NFIB and the US Chamber of Commerce did not respond to a request for comment.
Levy acknowledged that the update would hurt Facebook’s diversified advertising business, but wrote in a blog post that the impact on Facebook would be “much less than what would happen to small businesses.”
In a call with reporters, Levy also accused Apple Paul of being anti-competitive with the update in an attempt to take advantage of Apple Paul’s App Store.
The allegation comes as both Facebook and Apple Plus, along with Google and Amazon, have faced increased scrutiny over market power.
Earlier this month, the 48th Attorney General filed a lawsuit alleging anti-competitive acquisition of Facebook. Facebook defended itself, noting that the acquisition of WhatsApp tsp and Instagram in question, was approved by regulators at the time.
Although Facebook and Apple are the two biggest tech companies, they have conflicting business models that are at the center of their mushroom struggle.
Facebook has stopped making money through ads placed on its platform to provide free online services to its users. Apple is dependent on the moment customers charge, and is less dependent on advertising revenue.
Despite their conflicting models, both companies rely on each other to reach customers.
“There’s a problem for Facebook, that’s it [has] This kind of strange symbiosis [with Apple]RJ O’Leary, senior research analyst at the International Data Corporation (IDC), told The Hill.
Facebook needs Apple’s iOS platform to reach users, he said. Similarly, users risk losing if it doesn’t have Facebook-owned apps available to customers.
The update, which was unveiled in June as part of a new set of privacy features, was set to launch in September as part of the iOS 14 update. But Apple Play later delayed the update, saying it would give developers time to update their systems and data practices.
The battle over the anti-tracking facility has escalated into years-long controversy between top tech companies.
In 2018, amid reports that Cambridge Analytica had harvested the data of 50 million Facebook users without their permission, Apple CEO Tim Cook denounced Facebook for its data privacy practices.
Asked at the time what he would do if he were the CEO of Facebook Mark Zuckerberg
Mark Elliott ZuckerbergHilicon Valley: Legislators vow to take action after ‘devastating’ cyber attack on federal government | U.S. Cyber agency issues emergency directives following hacks FTC opens privacy study on major internet platforms Facebook faces most serious breakup risk yet lawsuits 46 states and FTC files antitrust case against Facebook More, Cook replied, “I would not be in this position.”
“If we can earn our customers, we can earn a lot of tons. If our customers were our products, ”Cook said in a similar interview with Record and MSNBC.
“We care about the user experience. And we will not go into traffic in your personal life. I think it’s an invasion of privacy, “he added.
Zuckerberg fired Cook shortly after in an interview, defending Facebook’s model for creating a more accessible Internet service.
“You know, I think the argument is, if you don’t pay somehow we can’t care about you, we’re very globes. And not exactly aligned with the truth, “Zuckerberg told Vox.
“The reality here is that if you want to create a service that helps connect everyone in the world, there are a lot of people who can’t pay. And so, like many media outlets, the ad-supported model Dell is the only rational model that can support building this service to reach people, ”he added.
The fight has gone beyond the trade belts of high officials.
Apple rejected at least five versions of the Facebook gaming app between February and June, The New York Times reported. Apple has reportedly cited a rule that bans applications with “the main purpose” of distributing casual games.
Now, Facebook has said it is also ready to hand over another company running on Pal: Epic Games. The company behind the widely popular video game Fortnite filed a lawsuit against Apple Pal this summer, accusing developers of violating ant Paul anti-trust laws by requiring them to use Apple Paul’s payment system.
Steve Sutterfield, Facebook’s director of privacy and public policy, said Wednesday that the social media giant is ready to support Epic Games’ claim against Apple and provide any relevant information in the lawsuit.
U.S. And the controversial relationship between Facebook and Apple Paul will be further highlighted in the coming months as European legislators harass the tech companies. O’Leary said the rules come a long way in many ways.
“Consumers didn’t understand that they were products as far as the situation was concerned. The cat got out of the bag and it was difficult to claw back, ”he said.
The European Commission unveiled new content and competition rules on Tuesday. The proposed Digital Markets Act focuses on so-called “gatekeepers” and companies that do not comply with the new rules could face heavy fines or be forced to sell part of their business.
Rainier said that in stratifying attacks on each other, however, Facebook and Apple are showing their market power as gatekeepers.
“They are waging this very public fight and will basically catch themselves this way [that] Subject to very serious regulation of them, ”he said.
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