David Paul Morris | Bloomberg | fake pictures
Facebook announced Tuesday that it will suspend sales of its entry-level Oculus Go headsets as it focuses on its high-end virtual reality products.
“We will finish sales of the Oculus Go headphones this year as we double the upgrade of our offerings for Quest and Rift,” the company said in a blog post.
Facebook introduced the Go in May 2018 starting at $ 199. The device is an all-in-one VR headset capable of operating without having to connect a computer or rely on a smartphone for its computing power. Since then, Facebook has released the $ 399 Quest, a more powerful all-in-one headset, and the $ 399 Rift S, which must be connected to a computer to function.
“Oculus Go’s success first demonstrated that the all-in-one form factor can deliver highly immersive experiences,” the company said in its blog post.
The company has not disclosed sales of its VR headsets, but in its first-quarter 2020 earnings in April, Facebook reported $ 297 million in revenue from its non-ad businesses, which include Oculus. That was 80% more compared to the previous year.
Facebook’s decision to end Go sales comes a day after it was announced that the company acquired Ready at Dawn Studios. The deal is the latest in a series of virtual reality studies acquired on Facebook last year.
Facebook will continue to send bug fixes and security patches for the Go until 2022, but will no longer send new features, the company said. Facebook will also stop accepting new Go apps and updates after December 4, 2020.