Separately, in a blog post, the social media company claimed that it is being forced to stop collecting the IDFA through the actions of the Cupertino-based technology titan.
The social network behemoth also detailed the impact on its Audience Network, an advertising network for mobile apps that allows publishers to place their ads on mobile sites and apps other than Facebook.
“We know that this could severely affect the ability of publishers to make money through Audience Network on iOS 14, and, despite our best efforts, make Audience Network so effective on iOS 14 that it may not make sense in the future. on iOS 14. ”the company said.
According to Facebook, it is difficult for the company to quantify the impact on publishers and developers due to many unknowns. However, it admitted that it had observed a 50% drop in the revenue of Audience Network publishers in its tests.
The social platform claims to pay out billions of dollars to its 19,000 developers and publishers around the world, many of which small businesses say.
The company stressed the need for consultations for critical changes in platform policies, arguing “these updates have a far-reaching impact on developers’ ecosystems.”
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