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(Pocket-lint) – Could Apple One Day Take the Throne of Google as the King of Search? Perhaps. The Cupertino company has been “stepping up its efforts” to develop a rival for Google Search, according to a new Financial Times report.
Since the release of iOS 14, Apple has begun displaying web search results and site links when users search from the iPhone or iPad home screen, fueling speculation that Apple is interested in developing its own technology. search. Some industry experts take it as evidence that Apple is improving its search capabilities and could one day mount an all-out attack on Google.
For example, as the Financial Times report noted, Apple hired John Giannandrea, Google’s former search chief, two years ago to beef up Siri and its artificial intelligence capabilities. Apparently Apple also has “frequent” job postings for search engineers, which again is indicative of their search goals. Applebot, Apple’s web crawler, has even had a spike in activity.
Ultimately, however, the report doesn’t provide too many additional details and appears to be fanning the flames of the rumor mill. Mind you, the Justice Department also filed an antitrust lawsuit against Google last week. He claims that the company maintains an illegal monopoly on search and ads.
Written by Maggie Tillman.
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