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As iPhone 12 and iPhone 12 Pro reach customers around the world, Kaiann Drance, Apple’s vice president of iPhone product marketing, recently joined Rich in technology show with Rich DeMuro for an interview. During the show, Drance spoke in depth about the iPhone 12, MagSafe accessories, and more.
Regarding the iPhone 12’s support for 5G, Drance explained how Apple is working to balance concerns about battery life with a faster cellular connection:
We can do a ton of software optimizations throughout the system to further improve battery life. On top of that, we added a new feature called “Smart Data Mode” that will allow you to manage your 5G usage and battery life a bit better, so you can use 5G speeds when it really matters.
Drance also touched on Apple’s decision to switch to including USB-C to Lightning cables in the box this year. DeMuro questioned Apple’s decision to switch from USB-A to USB-C this year, at the same time that it completely removed the included charging block.
Drance explained that USB-C is faster and more modern, and that if you have a Mac or iPad or many other consumer technology products, you probably already have a USB-C charging block. He also noted that the old USB-A to Lightning cables still work perfectly.
Regarding the new MagSafe accessories, DeMuro asked about the effect that magnetization could have on credit cards with magnetic stripes. Drance pointed out that credit cards should be fine, but the thing to watch out for are single-use cards, like hotel room keys. “What you do have to take into account is that type of single-use card like hotel cards,” he explained. “You may not want to turn that against you.”
Finally, Drance addressed what shoppers should expect if they visit an Apple Store as a walk-in visitor this iPhone launch season. This year, Drance says that if you show up without an appointment, you will likely get an appointment to come back later, but if you can visit that same day, you can wait longer than usual. by social distancing guidelines. You can learn more about Apple’s retail strategy in our full guide here.
The entire interview is worth listening to and can be found on Apple Podcasts.
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