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Typhoon Studios Creative Director Alex Hutchinson made some extremely controversial statements regarding streamers. Now the Internet has attacked it and Google is moving away from the developer’s words.
According to Alex Hutchinson, who heads the creative direction for Google’s Stadia Games and Entertainment arm, content creators should have to pay to stream games. The idea is that streamers should pay a license fee to monetize game streams with copywriting. It’s worth noting that Hutchinson was creative director at Typhoon Games (which made Journey to the Savage Planet) before Google acquired the studio. This is what Hutchinson said:
“Streamers concerned about their content being removed because they used music they didn’t pay for should be more concerned that they’re streaming games they didn’t pay for. It all goes away as soon as publishers decide to enforce that.”
“The truth is, streamers should pay the developers and publishers of the games they stream. They should buy a license like any real business and pay for the content they use.”
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Unsurprisingly, Google has chimed in to say they don’t endorse these statements.
“Recent tweets from Alex Hutchinson, Creative Director of Montreal Studio of Stadia Games and Entertainment, do not reflect those from Stadia, YouTube or Google.”Google said 9to5 Google.
“We believe that publishers and creators have a wonderful symbiotic relationship that has enabled the creation of a thriving ecosystem. One that has benefited everyone! YouTube is focused on creating value for creators, publishers and users. All ships they increase when we work together, “ said the YouTube gaming executive Ryan watt.
The reality is that being able to play the game itself is the license. That you have access to the game is the license. It is true that streamers get free games. That’s a calculated loss that publishers and developers take in exchange for exposure. Of course, most of the gaming world is aware of trade-offs between free games, the gaming press, and influencers / content creators.
Think of broadcasts as a kind of added layer of publicity and exposure that wouldn’t have happened otherwise. The games absolutely explode when big streamers like Pewdiepie play them (watch Among Us, for example, or EA’s paid promo of Apex Legends when it launched in 2019).
Hutchinson has not removed the comments from Twitter.
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