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STELLA SHINES A LIGHT: Stella McCartney is working on multiple fronts to raise awareness of breast cancer and to accommodate survivors and women living with the disease. To mark Breast Cancer Awareness Month, she helped create a campaign called “A Letter to My Loved Ones” and has been making and giving away specially designed postoperative bras.
McCartney worked with Lynsey Addario, a Pulitzer Prize-winning photojournalist, who took portraits of a number of women who have had or are experiencing breast cancer, in an attempt to address the stigma that accompanies the disease.
Addario also worked with Alice Aedy, a climate activist, documentary photographer, and filmmaker, to make films based on each woman’s handwritten letter to her loved ones.
A portrait of Lizzie England, part of Stella McCartney’s new breast cancer awareness campaign.
Photo courtesy of Stella McCartney / Lynsey Addario
McCartney lost his mother Linda to the disease and since 2014 his brand has organized an annual campaign to draw attention to the issue.
“It hurts me every day to have lost one of the most precious human beings, my mother Linda, to this terrible disease. I have deep admiration and gratitude for these women, both for those who shared their heartwarming stories and for Lynsey and Alice, who brought these powerful stories to life. Almost 11,500 Britons die from chest cancer annually and we are advocates of early detection and testing today, to prevent loss and grief of loved ones tomorrow. “
The brand will also sell its customary “Whitney Popping” lingerie set for breast cancer awareness, with proceeds going to charities it has long supported through Stella. McCartney Cares Foundation.
The foundation raises funds for Chest Cancer awareness and sustainability in fashion.
Separately, Adidas by Stella McCartney has produced its sports bra for mastectomy for the second year in a row.
This year, the brand said it will give away more postmastectomy bras than last year, when it donated more than 10,000 items through Stella McCartney Worries.
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