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Colin Sebastian of Baird Equity Research says demand for next-gen consoles is strong and the PS5 sells at a slightly higher premium on auction sites.
With Xbox Series S and X pre-orders opening this week, industry watchers received an early point of comparison for consumer sentiment heading into the next-gen launch.
Having analyzed unit sales and price trends in eBay pre-order confirmations, Baird Equity Research analyst Colin Sebastian today released a note to investors saying demand is “strong” for lines of PlayStation 5 and Xbox Series consoles.
“Overall demand continues to look strong and with the sales mix favoring premium versions of both consoles, in line with our expectations, and we believe it supports a continued constructive view of the interactive entertainment industry,” wrote Sebastian.
Sebastian expects Sony and Microsoft to each sell 1.5 million of their next-gen platforms in North America by the end of the year, but that doesn’t necessarily indicate equal demand.
Sebastian reported that 3,000 PS5 pre-order confirmations were sold on eBay, with an average unit price of $ 700 and an average premium of 57% in addition to the suggested retail price of each system.
As for the Xbox, the S Series and X Series were typically selling at a 50% premium with over 1,000 pre-order confirmations on the site.
Pre-orders also leaned heavily towards the more expensive and disc-equipped versions of each console, though Sebastian noted that it could reflect the launch mix that Sony and Microsoft are offering rather than actual consumer interest. Roughly 70% of PS5 pre-orders were for the disc-equipped console version, while Series X accounted for 95% of Xbox pre-orders sold (but only 80% of Xbox pre-orders available). on eBay).
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