– A high profile cosmetics company is providing a new look for NASA by using the International Space Station to market its products.
Estelle is paying NASA to launch a bottle of nighttime skincare serum so they can photograph above the International Space Station. The company is using the flight of its state-of-the-art Night Repair Synchronized Multi-Recovery Complex to create content for its social media channels, as well as return a unique float-in-space artifact that Estellar wants to auction for charity.
Bottle board Northrop Grumman’s NG-14 Cygnus cargo spacecraft, S.S. Kalpana is launching on Chawla, which is Sept. The flight will take off from NASA’s Opsopus Pass facility in Virginia on the 29th. If this launch plan goes ahead, the unmanned spacecraft will arrive. Four days later on the space station on October 3.
“We have chosen this iconic product because of its long history in the beauty industry,” Stephanie de la Favre, president of the Estellar company group and president of Estellar’s global brand, told reporters on Thursday (Sept. 24). ). “When it started as a night repair in 1982, it was the first serum to be repaired at night in the beauty industry and the first beauty product to use hyaluronic acid.”
“Now, years later, we are adding another one to its legacy as the first serum to enter space,” de la Favre said.
Ten 1.7 z (50ml) bottles of Advanced Night Repair Serum are flying under the new NASA program, dedicating five percent of its space station activities to commercial and marketing-focused projects. The space agency is promoting and enabling the commercialization of the space station so that it can ultimately lead the money spent in low Earth orbit to future deep space exploration missions.
“We believe that this type of activity can help catalyze and expand space exploration markets for many industries by demonstrating the value of doing commercial activities in space,” said Washington D.C. Phil McCluster, director of commercial spaceflight development at NASA headquarters, said: “We also consider that a large, well-known company, such as Estelle La Derr, is one of the first companies to benefit from our commercial use policy.”
“We really hope this raises awareness of these opportunities in the business community.”
According to the fee schedule announced by NASA in June 2019, the astronauts will pay NASA 17,500 per hour for the time it takes to photograph and film bottles floating in front of the windows facing the earth at the Kapula of the Steele Ludder station. The Boston-based space commercial company, a company operating under an agreement with Space Commerce Mercer Matters, will also be responsible for the cost of launching and returning the bottles to the earth at a rate of 3,000 per kilogram and 6,000 per kilogram down. .
The image will be used by Estil Ludder as part of “An Exciting Story We’re Building for” Share with followers “We take them on space travel,” de la Favre said, and at the same time “our leadership in skincare innovation.”
According to federal restrictions applicable to all civilian employees, no astronaut will appear with a night repair bottle. The station crew members have not undergone any special training for the activity and the choice of photographer is not yet pending (“the activity will be assigned to the astronaut based on availability when it is added to the timeline,”) a NASA representative said.
Estiller will not be able to use the image to indicate recognition or approval by the snack or its astronauts.
Once the bottle has landed on Earth, Estelle offers a chance to the public.
“Another exciting thing is that when the Advanced Night Repair Bottle returns to Earth next spring, we are looking forward to auctioning off one of the bottles for charity.”
Commercial, early f-off-the-shelf products flew on NASA missions from the first Mercury spaceflight in the early 1960s. Photographs of branded products – including LEGO toys and Coca-Cola soda cans – were taken on a US spacecraft under the Academic Access Agreement and Research Based Partnership. Astronauts have also flown and used cosmetic and skincare products as part of their personal hygiene kits.
Crew members from other countries, including Russian cosmonauts, shot products for TV commercials and collected images for advertisements on previous orbital outposts and on the International Space Station. Following the low-disclosure activity with Id Didas, Astilder is another company to do so with NASA.
“We’re really proud to be a part of this opportunity, which I believe reflects Estelle LaDerd’s commitment to innovation and science and to thinking outside the box. This kind of commercial opportunity helps NASA continue its deep space exploration.” , And we are proud. To support this initiative. They push the boundaries of innovation and exploration every day, “de la Favre.
