But now, one of the space station’s primary operators, NASA, is preparing to monitor the biggest pressure of commercial activity on the ISS. Later this month, 10 new bottles Esther Lerder (E.L.) Skincare serum Will launch on the space station, a NASA spokesman told CNN Business. NASA astronauts expect to shoot objects in ISS microgravity environments and the company will be able to use those huts in advertising campaigns or other promotional materials.
Details of those plans were first provided by New Scientist magazine.
If the footage is used commercially, it will not be the first ad to be filmed in the space; That would not be the first time NASA has worked with corporate advertisers. But it is one of NASA’s most high-profile cases offered by the American part of the space station to obtain zero-gravity footage of the product.
As the space agency focuses on extending its budget beyond ISS and taking astronauts into deeper space, NASA’s years-long Estelle La D ડder partnership will continue to boost private sector spending on space projects. Those efforts include allowing the space station to be used for marketing and entertainment purposes.
The Northrop Grumman Cygnus spacecraft is expected to launch a new formula of the company’s “Advanced Night Repair” skin serum, along with esti loader products, 8,000 pounds of other cargo, experiments and supplies. NASA astronauts will be tasked with capturing the “image and video” of the product.
Astronauts, however, will not appear in any cosmetics ads: the space agency’s ethics policies strictly prohibit astronauts from entering marketing campaigns.
Stephen de la Favre, chairman of Estelladder, hinted at the company’s plans last month. “I’m a risk taker, and it basically comes up with ideas that are a little bit, you know, out of the ordinary, traditional ways of marketing,” he said during a panel at the American Institute of Aeronautics and and Strontotics. Virtual Ascend Summit in Virtual Gust.
In the same panel, de la Favrey also visited the U.S. space station. Esti Lauder’s plans to help NASA and KCIS, the organization that manages the lab, fund research to develop more sustainable packaging materials. A KCIS spokesman told CNN Business on Wednesday, however, that the partnership did not result in firm plans to send a scientific experiment to the ISS. KCIS is not included in the plan to film Estellar product footage in space.
, Lattice, The in-space footage will be part of the Space Act agreement the company signed with NASA headquarters, mandated by Congress and NASA’s 2019 directive to “catalyze and nurture” the business economy in low-Earth orbit.
NASA will handle the cost of the mission. And under the agreement, Estelladder’s partner for the project, Space Commerce Mercer Matters, will reimburse about $ 128,000 – the total cost of the project is expected.
NASA efforts Commercialization of space includes “sponsorship and marketing” activities on the space station, as well as “video products for entertainment” such as space production, tourism and film and documentary. NASA announced in 2019 that it was committed to 0 hours of astronaut work time and allocated ૦૦ 200,000 worth of cargo delivery each year to commercial companies to use for such purposes.
“We are dedicating a modest amount of crew time – only 5% – to business and marketing activities because a strong business space economy will support our congressional direction of national interests and the transition” where NASA is one of many clients. Commercial Human Space Flight Enterprise, “Phil McAllister, director of commercial spaceflight development at NASA headquarters, said in a statement emailed to CNN Business.
In short, the goal is to help step up the bill for companies interested in space-based activities, in the hopes that it will generate widespread interest in outside-world business activity and help NASA offset costs.
NASA has since entered into various space act agreements with various companies, including athletic wear brand id Didas. And NASA administrator Jim Bridenstein announced earlier this year that actor Tom Cruise had struck a deal with the space agency to put a board movie film on the ISS. The timing and details of that plan have not yet been revealed.
NASA’s desire to increase private sector participation is not new. The space agency has already outsourced the ISS and the transport of goods from there, and recently SpaceX became the first company to handle NASA astronaut transport.
The space agency will also have to reduce the weight of efforts to encourage private investment with the goal of conducting as much scientific research as possible while the 20-year-old spacecraft is still in orbit. Nearly a decade has passed since the launch of the country’s own astronauts without the ability to fly a spacecraft returning to the U.S. land, but NASA expects a significant increase in the amount of research it can do.
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