Epic Games Store reached 61 million monthly active users thanks to its successful promotional campaign, The Vault.
The campaign kicked off on May 14 and comprised a series of free game giveaways that included some of the largest franchises in the industry: Grand Theft Auto 5, Borderlands: The Handsome Collection, and Civilization 6 were made available to users on a regular basis. free.
“Since the launch of the Epic Games Store, we have always wanted to create a huge event around our successful weekly free games program to give something amazing to gamers around the world, and we decided to go big,” said Steve Allison, general manager of Epic Games Store, in a statement
“The results have exceeded our expectations … In 2020, we have been growing at a historic rate.”
During the course of The Vault campaign, the Epic Games Store set a series of new records, including 13 million average peak simultaneous users on PC and more than 61 million MAUs.
While it was clear that giving away Grand Theft Auto 5 had a significant impact on the popularity of the Epic Games Store, these numbers are significantly lower than those of its main rival, Steam.
In March of this year, Valve’s platform set a new record of its own, with more than 23.5 million concurrent users at the height of the COVID-19 outbreak.