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With four out of five inter-company hits on social media directly attributable to LinkedIn, it’s no wonder why Northern Ireland companies are using their lockout time to dominate the platform.
This Thursday (May 7, 3pm), Tina Calder of Excalibur Press and The Content Club will draw on their own experiences with the platform to help attendees of Supercharge Your LinkedIn With Great Content tackle the basics of optimizing their profile and help them learn how to create great content
The 90 minute webinar will help unlock some of the secrets of the popular b2b social platform and is packed with the best tips, tricks, tools and techniques to help you do it yourself and do it yourself.
Speaking of what attendees should expect, publisher and content creator Tina said: “Supercharging your LinkedIn with great content will go over some of the basics for optimizing your profile, however what we will focus more on is the content, what you should share, how you share, where you find it and how you can use it to maximize your opportunities, obtain sales opportunities and raise your profile, your brand and / or your business. “
Superload Your LinkedIn is part of a series of free webinars every week by Tina and Excalibur Press that help companies see a variety of elements of their digital transformation during the Covid-19 crisis.
“As a result of the Covid-19 crisis, more and more Excalibur Press customers are asking us to help them with their digital transformation.
“We had already launched a plan for a series of training sessions and master classes in Northern Ireland by 2020 that should be scrapped, so we thought it would be best to move them all online.
“However, I wanted to be able to add value to people while raising the profile of our company, and that’s when I decided to do the webinars for free for anyone to attend.
“We have everything from setting up your first webinar and turning your training into an online course, to podcasts, business blogging, and something else to come to help business owners with their thought leadership strategy.
“The plan is to have around six a month, with at least two of them newly created sessions.”
As of 3:00 PM on Thursday, May 7, there are still places available to reserve for the Supercharge Your LinkedIn slide / video session.
“He has sometimes forgotten about LinkedIn amidst the variety of social media platforms,” said Tina, adding: “But the evidence is that companies are looking for and receiving jobs through it.”
“This webinar has been created to give you tips and tricks to make LinkedIn work for you.”
The video / slide-based webinar covers the basics of setting up a LinkedIn profile, content types, using hashtags effectively, reading metrics, best practices, what content people are looking for, how to stand out from the crowd, the importance of tell stories, effective content, helpful tips on topic headlines and headlines, and using LinkedIn to power your thought leadership strategy.
“We have set aside an hour and a half for this webinar to help you start thinking about what you need to do to make LinkedIn work for you,” said Tina.
“There will be an opportunity to ask questions at all times.”
Registration is available at Eventbrite.co.uk or by visiting https://bit.ly/3floK1r
To see what other sessions are coming, log in at excaliburpress.co.uk/events
About Tina
Northern Ireland’s queen of content, Tina Calder is a 20-year-old journalist and commentator, 12-year-old publicist and cross-platform media professional. The Belfast businessman owns the advertising management agency Excalibur Press based in the city’s cathedral district.
From traveling in the UK and Ireland as a show business reporter, publicist and tourism manager to becoming an award-winning business journalist, Tina uses her diverse and colorful professional experiences to offer tailored communication and advertising strategies.
To put it bluntly, she will show you how to do things!
