Go and whiten.
Photo: Courtesy of Kerastase, @ kyliejenner / Instagram
Nothing says I need some control during the uncertainty of the quarantine. how to color your own hair with a semi-permanent shade of pink. And says nothing Socially distanced rooms are reopening and I will be photographed again in the wild like having someone else bleach your platinum blonde hair.
For the past three months, stylists have pleaded with the public to stay away from intensive shadowless bleaches. But now that states are heading into the reopening phases that allow people to reunite with their stylists and venture into public establishments other than home, what better way to celebrate than to chemically lighten hair to a particularly striking and blinding shade. ? Three high-profile reopening makeovers have already been released this week.
The ever brunette EmRata emerged extremely blonde with the help of hair care brand Kérastase, for whom she is an ambassador. Fortunately, the brand already has Blond Absolu, its range of hair care exclusively for blondes, which they noticed that Ratajkowski will use in the future. Drastically altering one’s appearance can be risky in the modeling world, but never fear: Kérastase has just announced that Ratajkowski got the gig as the new face of the Blond Absolu campaign debuting in January 2021. Congratulations!
Elsewhere, hair chameleon Kylie Jenner emerged from blonde Draco to the roots. She posted not one, but two almost identical photos to her Instagram feed because she loves the look so much. Is it bleach? It’s a wig? Either way, she paired her new hair with a bra (those things we used to wear in public and whatnot), further underscoring that this is a reopening look from start to finish.
Meanwhile, model Kaia Gerber has been planning to reopen for some time. She avoided the pink trend during quarantine and gave birth in her home in April, using hydrogen peroxide, a tumble dryer, and recklessness that only a teenager can handle. Earlier this week, she was seen in Malibu with considerably brighter hair, a shade of blonde that Barbie, arguably one of the city’s most famous residents, would approve of. Who is the next one?!
