Ellen DeGeneres’ investigation could end TV career, says brand expert


Ellen DeGeneres during a recording of the Ellen DeGeneres Show, May 24, 2016 in Burbank, CA. (Brooks Kraft photo / Getty Images) “n” n

“The Ellen DeGeneres Show” is currently under internal investigation by its parent company WarnerMedia after a series of allegations of “toxic work environment” They have been made public.

in a Buzzfeed News report, a current staff member and 10 previous ones claimed to be victims of harassment and racism.

Citing sources, Variety revealed that a memo was sent to show employees last week announcing that WarnerMedia’s employee relations group has partnered with an outside organization to conduct the interviews.

Eric Schiffer, president of Reputation Management Consultants, discussed how the results of the investigations could have “deadly consequences for Ellen” and her brand.

“She could be perpetrating one of the biggest frauds in the history of American celebrities,” he suggested. “There are now serious investigators investigating the allegations and if the findings are as damning as what has been reported, then you could see how the ‘Ellen Show’ is going off.”

Schiffer was not surprised when news of an investigation emerged because “there have been too many claims that are credible,” he alleged, adding that “if the WarnerMedia leadership team failed [act]they would feel the anger of the public. “

The brand and public relations expert also reacted to DeGeneres’ silence on the matter.

“I think Ellen has been arrogant in her entire approach in dealing with the allegations and it is crazy for her not to accept responsibility for what is happening under her leadership,” he said. “In Hollywood, money stops at the star’s name on the door, not at the producer level. It would be impossible for her not to know what [was] happening within your own staff. “

Meanwhile, the allegations of a “toxic work environment” were addressed by the show’s executive producers, Ed Glavin, Andy Lassner and Mary Connelly, in a statement to Buzzfeed at the time of the media report.

“We are truly heartbroken and sorry to hear that even one person in our production family has had a negative experience,” they said. “It is not who we are and it is not what we strive to be, and not the mission that Ellen has set for us.”

The statement explains that the “day-to-day responsibility for the … show lies entirely with” the producers.

“We take all of this very seriously and realize that as many of the world are learning, that we need to do better, we are committed to doing better and we will do better,” they said.

Schiffer believes DeGeneres faces “a dangerous period in his career at a critical moment in the American experience.” Any finding that reveals a toxic workplace “would be an apocalyptic ending to her television career,” she added.

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