[ad_1]
The company has sold more than 100 million devices. "Playstation 4"And it aims to convince its user base to buy the latest gaming device like "Marvel’s Spider-Man: Miles Morales" Same with improved graphics, sound and feedback via the new joystick.
The device’s launch comes amid the Corona pandemic, which boosted revenue for gaming companies but also disrupted networks and retail chains to develop, produce and sell games around the world.
And Ryan: "Maybe not everyone who wants to buy a PlayStation 5 on launch day will find a device to buy it", Adding the company "she is doing her best" Provide an adequate supply for the end of the year shopping season.
And counted "Sony" Its own network of game development companies to produce exclusive titles, such as "The ghost of Tsushima" produced by "Sugar Punch Productions Studio", With the aim of countering competitors such as "Microsoft" With your device "X-Box" Or any new player on the market.
Ryan said that "Sony" You will continue to develop that path with your own effort, he added. "As long as we can enhance our own capabilities with targeted mergers and acquisitions, we can".
Analysts wonder if the growth of the gaming sector based on the demand of consumers who have to stay indoors will continue in the long term. "Sony" To support that trend.
ويتع: "We are definitely expecting more and see that we can improve our performance to a greater degree than we imagine.".
“>
Jim Ryan, CEO of the interactive entertainment unit “Sony,” said the Japanese technology company received pre-order orders on the device in the first 12 hours in the United States, comparable to what it received in the first 12 weeks for the previous device, “PlayStation 4”.
He continued in an interview with “Reuters”: “The demand, expressed by the level of purchase orders before the offer, is very, very large.”
The company has sold more than 100 million PlayStation 4 devices and aims to persuade its user base to buy the latest device for games like Marvel’s Spider-Man: Miles Morales with improved graphics, sound, and commentary via the new controller.
The launch of the device comes amid the Corona pandemic, which boosted revenue for gaming companies but also disrupted retail networks and game development, production and sales chains around the world.
“Maybe not everyone who wants to buy a PlayStation 5 on launch day will find a device to buy,” Ryan said, adding that the company “is doing everything it can” to provide enough supply for the year-end shopping season. .
Sony built a network of its own game development companies to produce exclusive titles, such as “Ghost of Tsushima” from “Studio Sugar Punch Productions”, with the aim of taking on competitors like Microsoft with its “Xbox” or any player new to it. the market.
Ryan said Sony will continue to develop that path with its own efforts, adding that “as long as we can enhance our own capabilities with targeted M&A, we can.”
Analysts wonder whether the growth of the games sector based on forced consumer demand will continue in the long term, and Ryan says it is Sony’s responsibility to support that trend.
He continued: “We are definitely expecting more and we see that we can improve our performance to a greater degree than we imagined.”
[ad_2]
