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01:54 pm
Saturday 31 October 2020
Books – Muhammad Sami:
The Economic Court of Cairo has fined the legal representative responsible for the company “APLEX” with an amount of 900 thousand pounds, one year in prison and publication in two newspapers with wide circulation; For having committed the crime of misleading advertising (known as “If a man is everything”) on a product called “Apelix”, claiming to be able to lose weight, and show the product on satellite channels without permission from the National Institute of Nutrition.
Dr. Ahmed Samir Farag, Acting Director of the Consumer Protection Agency, said in a statement on Saturday: that within the framework of the agency’s plan to protect consumers against fraud and fraud in the markets, combat misleading advertisements and taking legal action against violators, the Agency’s Media Observatory oversaw the establishment of channels. “The Screen, The Legend, Star Cinema 2, Habesha, Ali Baba Cinema, Panorama Drama 2”, with the announcement of a product called “Applex”, affirming its ability to lose weight and lose weight.
Faraj continued: The agency has contacted the National Institute of Nutrition of the Ministry of Health to clarify whether the advertised product is licensed and authorized for circulation or not.
The acting director of the Consumer Protection Agency added that the National Institute of Nutrition wrote that the company “Pharma Clinic” had not completed the procedures to transfer ownership of the product to it in accordance with the decision of the Minister of Health. The shape of the container and its data, and the product is registered with the Institute under the purpose of a food preparation rich in fiber with apple flavor in the artificial sweetener and this purpose does not include that it helps to reduce weight, and the components of the The product does not exceed being a fiber preparation, in addition to the fact that the advertisement includes that taking the preparation eliminates exercise. Exercise and describe your practice in terms that convey a negative message about the sport.
Faraj added that the agency received many complaints about the “Applex” product; When the complainants were harmed by ingesting the product and no results were obtained with them; It caused some damage to his health.
Dr. Ahmed Samir Farag asked artists and public figures not to participate in misleading advertisements whose producers exploit their fame and the public’s trust in them to mislead public opinion and promote incorrect concepts and behaviors of consumers by playing with the emotional and mental strings of the audience, as well as distorting their mental image among their fans and followers. .
The Acting President of the Consumer Protection Agency stated that the Consumer Protection Agency is determined to continue its efforts to ensure that consumers obtain all of their rights, and that the agency will not hesitate to take legal action against all violators.
