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Agencies
Ladies, ladies and gentlemen, they are now on a date with strength, excitement and fun, in the first football match in more than two months, which brings together Dortmund and Schalke 04.
With an introduction like that, and in different languages, millions and possibly billions will sit behind the screens, to follow the Ruhr derby, which takes place next Saturday, with the return of the Bundesliga Bundesliga, after a pause mandatory, to face the outbreak of the new Corona virus.
The Bundesliga will be the lifeline of global sports channels that have relied on archival materials in recent weeks in light of the shortage or lack of sporting events around the world.
A billion viewers …
Karl-Heinz Rummenigge, CEO of Bayern Munich, head of the competition and current leader of the deal, expected record tournament views and said: “With the German Bundesliga as the only television broadcast, I hope the number of viewers will reach one billion of people”.
He stressed in statements to the German weekly “Sport Bild” that this historic event will be caused by the Bundesliga, the first major league competition in the world, to resume activity, adding: “We will receive great attention, which can highlight the entire country in the midst of the Corona virus crisis. “
The Bundesliga matches will start next Saturday with 6 games, the most important of which is Dortmund Russia and Schalke 04 in the Ruhr derby for the 26th round which runs until Monday.
Move all the matches ..
International channels are quick to try to attract fans by providing exceptional coverage for Bundesliga matches.
The famous British channel “BT Sport” is expected to air all the matches of the competition on the air, knowing that it is the exclusive carrier for Bundesliga matches in the UK.
“BT” announced that it intends to use its nine channels to broadcast all the games to be held from May 16 to 18 on the air.
At least one game will be transferred per week with “4K UHD” technology that provides the best and purest image.
Old stars …
The British channel decided to use the old stars who had played in the German league to cover the competition, including Owen Hargreaves, a former Bayern midfielder.
Similarly, Brazilian television Globo, owned by the famous Globo media group, will hold dialogues with former stars who have played in the German competition, such as William the current Wolfsburg player and Bayern Munich striker Giovanni Albert, among others .
Fox Sports, the Bundesliga airline in Brazil, has drawn up a bass plan for long studies before and after games.
Spanish interest
The “Movistar” channel, the famous transporter of the meetings of the Spanish league “La Liga” in Spain, will count on the Bundesliga to fill the football gap that affects the country that owns Barcelona and Real Madrid.
For his part, Adolfo Barbero, announcer of the Bundesliga meetings on the Spanish channel, spoke about interest in the German league, saying: “I can say that I have not had as much interest in the Bundesliga in 20 years.”
“Naturally people are encouraging Bayern and Prussia Dortmund or even Bayer Leverkusen, but now they are looking for Fortuna Dusseldorf and Paderborn, it is crazy,” he continued.
Euro Sport regrets
At a time when world channels are rushing to transfer Bundesliga matches, the famous German channels “Euro Sport” will find themselves in a dilemma after they recently canceled their contract with the German League.
Rummenigge commented on the behavior of the famous channel and said: “I am very sorry for the action of Euro Sport. I see that it is inappropriate to terminate a contract in light of a crisis.”
Rummenigge hoped that this act would harm the famous German channel in the future, saying: “Who will participate in that channel in the future?”
The channel, owned by the American media company “Discovery”, adopted in its decision a clause in the contract that allows it to cancel the force majeure contract.
