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Players, coaches, referees and administrators, all on the field competing for tournaments, but without our guests in a series. Football creators, The game will not be as we see it today.
They can be called our great commentator Mimi El-Sherbiny.Soccer recordThe industrialists with whom the hearts of millions are related, and also generate millions in terms of income and profits.
Our guest is Nader Shawky, everyone knows the player agent, but maybe they don’t know much about the details of his role in The Gouna Club, That was about to close Before I have the right to handle it.
All of the following is said by Nader Shawqi, the owner of a company Eleven The manager of the El Gouna Club.
“We have had a club management license for a long time, but our start in El Gouna was a coincidence. I was going to El Gouna to set up team camps there, and Khaled Bishara, the managing director of Orascom, may God have mercy on he sat down with me and presented me with the idea of managing the first team. “
“This matter was in 2017, and the club was two years into second grade at the time. Khaled Bishara asked me to provide insight into this project, and the intention was that if the club did not make it to the Premier League the following year would be closed. “
“We studied the group from Upper Egypt, and what we need to scale, from the possibilities on the ground and the capabilities of the players, we analyzed everything and presented the concept after two weeks. Khaled Bishara spoke to me and asked me to start working and signed a 3-year contract, renewing for another two years. “
“It is not just football, you have to create an administrative structure. 90% of the club’s employees have been laid off and we have established our own system through Eleven.”
“We appointed the general manager of the club, and we are responsible for marketing, finance and electronic marketing, and brought some experiences such as Mohamed Al-Hosary as head of the ball for Wadi Degla, Major General Abdul Jalil Imam as general supervisor of the ball and Hisham Zakaria as coach. We have preserved the club’s workers, for example, and any components that do not influence decisions. ” We have already received the club (in the key). “
“Anywhere, to be successful, there must be an understanding among your employees. My contract with Orascom stipulated that I would rise to the Premier League in one year, and if that had not happened, it would have been The contract is void. “
“It was a big challenge, for the first time I run a club in a region where I don’t live and don’t know its circumstances like Upper Egypt. We trust experienced players as well as Osama Rajab. Maybe there was a dictatorship on my part because the issue focused on me (if there was no help). “
“The most beautiful success story She is going up. It was very difficult. In second grade, no one sees you. Referees do what they want, stadiums are difficult, transportation is difficult, traveling to Aswan from El Gouna takes 8 hours. We did not have an open budget, and every party outside our country entered by suffocation and left by suffocation. “
“I must clarify something here, We run the club and do not invest in it. In other words, we are constructing buildings, setting our budget and going to Orascom, and each month we review development and in the middle of the year we review the budget in anticipation of our need to inject more money into the winter transfer market, for example. ”
“The climb cost the club around £ 8m, and that is the natural amount spent by any club that wants to move up from the Upper Egypt group, like the Assiuti Sport team a year ago.”
“Among the challenges we work on to be successful is building a fan base for the club. A football club cannot work without the people around it feeling about it, nor does it want to increase the marketing process to don’t hide people’s reaction to you. The Gouna Club was Far from El Gouna’s personality as a resort, and a place that I see as one of the most beautiful places in the world. “
“We changed the emblem of the club to become the emblem of the city, as well as its colors. From time to time, players go to the marina (the region that dominates the Red Sea in the city) to be photographed with its residents It became more of a small club in England that is encouraged by city residents, because there is something they belong to. “
“For 50% of El-Gouna residents interested in soccer, I wanted it not to be just Elahly or Zamalek, they love El-Gouna as a city, so why not encourage their club? We started to send short text messages to residents with team results, and the first field you see when you walk into town bears the club logo, We have a youth academy and special affairs for the elderly and women. “
“But all this will not help him if his results in the field are bad, it was all based on the excellent increase first.”
“When we went to Al-Mumtaz, people started to understand him and move around the club. Now we meet Al-Ahly, Zamalek and the great teams, so we started to develop our marketing plan so that our voice becomes stronger and increase our fan base. “
“Now what concerns me is 25 thousand people living in El Gouna, and after them I want to expand to Hurghada and then to the Red Sea Governorate, this is the future that we are planning.”
“Now you walk around town, you find the club flag, you find the club store, and no club in Egypt has its own store other than Al-Ahly and it’s been closed.”
“In the next yet Excellent climbWe needed experiences. For the first time I manage a club in the Premier League, before I managed players and this is easier than managing a club. Our first goal was to stay in the league to strengthen our base which we started to scale. We started combining young players and those who helped us climb with experienced players like Ahmed Said Oka, Mohamed Nagy Gedo, Ahmed Eid Abdel Malik and Ahmed Ali, with a coach we trust as Hisham Zakaria.
“Step to deal with Al-Ahly It was also important. You need public sympathy, and we will get this from Al-Ahly or Zamalek, so we had to do it. “
“I will tell you something, and while I am in the second grade, Hossam Ghali, Emad Tired and Ramadan Subhi thought I was crazy about what I do with El Gouna, but with the beginning of our success I made sure to be present on many occasions because I know that I’m going to put someone somewhere in this club. “
“Hossam Ghaly started to be more with me here, he wanted to put it up in the air without feeling it, and he started attending team training. Last season’s league was very difficult and the competition to stay was fierce, and the descendants in the season Previously, there were two teams from Upper Egypt eager to get back up. This means that if we land, we will find more fierce competition. We needed (Ali Ritem) the team, and here was Hossam Ghaly. “
“Our cooperation with Al-Ahly was beneficial, it was marketing, but we also needed these hungry players to play soccer, like Ahmed Hamdi, Ahmed Yasser Rayan, Akram Tawfiq and Mahmoud Al-Jazzar. I know they are good players but I don’t They will have opportunities at Al-Ahly, and the presence of Hussam Ghali made it much easier for the world. ” In dealing with Al-Ahly, of course, with the agreement to return Ramadan Sobhi from Huddersfield, as well as the accession of Muhammad Mahmoud from the Tigris Valley. “
“It can be said that Hussam Ghali and El-Gouna are an association made in heaven, a match made in heaven As they say, you need a place where the administrative world understands without pressure, and has freedom to create and add, and this is what it offers us. He added a lot to El Gouna. “
“Does the Gouna Club win financially? To be honest, there is no revenue away from selling players, passing on Presentation rights and our sponsorship separately because we haven’t sold our Presentation rights. “
“This is not enough for the clubSoccer around the world generates income, but its expenses are higher, but there are other non-material benefits, such as the marketing of the name El Gouna and its appearance more, since we qualify for the excellent, how many times do you hear the name El Gouna because the team is in the Premier League?
“I don `t believe There is a club in Egypt that makes a profit, but the difference is that we have a specific budget that we can only jump the more difficult limits, and no club does. Last year we approved our budget of just £ 2m due to the strength of the league we finished in 15th place.
“Do you regret something on the way to El Gouna? There is no regret, but last year we were offered to borrow Mustafa Mohamed and we did not make the deal and went to the forefront of the army. “
“This year, we are committed to our budget and have not crossed it. We were the first club in Egypt to have a performance-based bonus system on the field, and we were the first club to suggest dividing wages for months after activity stopped because of Corona. We are happy when other clubs did the same, we want help in this industry. “
“The Gouna Club is a project for the future. We plan to become the club of the preparation camps, such as Antalya in Turkey or Portugal, if we continue with our contract with Orascom.”
“Even if I was offered the administration of another club, I would not. Because working with the current administration is wonderful, do not interfere and allow me to work freely, under the rules, ethics and contracts in force.”
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