Eastern Chief of Tobacco reveals the secret of increasing the price of cigarettes



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Hany Aman, CEO and CEO of Eastern Company for Smoking, said the company reviews its product prices every 3 months. 23 pounds and a new product, Mondial Blueberry, 23 pounds.

Cigarette prices

The CEO of the Eastern Tobacco Company added that these amendments arise as a result of high raw material production inputs and high manufacturing cost also due to product development by the company, indicating that the company, based on Research and marketing studies to track products and meet consumer wishes, noted public demand for flavoring aromas and electronic smoking products. The flavors of the regular cigarettes had to be supplied to satisfy the wishes of the consumers.

He pointed out that the percentage of sales of Mondial items represents 1% of the company’s other cigarette products, highlighting that the company seeks to control the flavored cigarette market by introducing new high-quality products in addition to increasing its share total in the regular cigarette market.

The Eastern Company is among the 100 largest companies in the Middle East, according to the “Forbes” ranking, and this year celebrates its 100th anniversary.

Eastern Company has quoted prices for Mondial and World Switch cigarettes as of Wednesday, October 21, 2020.

In a statement, the Egyptian Stock Exchange addressed the new prices, which are: A Mondial (red / blue / silver) pack of 20 cigarettes will reach EGP 20 instead of EGP 18.5 with an increase. 1.5 lbs.

The company fixed the price of a “Mondial Switch” pack of 20 cigarettes at a value of 23 pounds, an increase of 4.5 pounds per pack instead of 18.5 pounds, while noting that these prices take into account the provisions of the Law of the Value Added Tax and its amendments and the Comprehensive Health Insurance Law No. 2 of 2018.

At the beginning of last September, “Eastern Tobacco” decided to increase the prices of some of its cigars and products for hair smoke, indicating today in a disclosure statement to the administration of the stock exchange that the company’s board of directors approved the new price list by increasing the retail price of some of the company’s products from cigars and hair smoke, in accordance with the provisions. The Value Added Tax Law and its amendments, and the Law of the Comprehensive Health Insurance System No. 2 of 2018.

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