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The artist Ahmed Maher revealed that he was not aware of what the court had ruled against the owners of the product “Aplex”, in which he participated as an actor presenting an advertisement for one of the products that contribute to weight loss.
Maher told “Sada Al-Balad”: I have no knowledge of what the product owners have been subjected to and that they have not obtained a permit.
He added: “When I went through this experience, my only condition was to see the permission of the Ministry of Health, which has already been achieved, and I have no relationship at this time with what is happening with the product.”
The Cairo Economic Court had ruled that the legal representative responsible for the Aplex company was fined 900 thousand pounds and sentenced to one year in prison for publishing in two newspapers with wide circulation, for having committed the crime of misleading advertising of a product. named “Applix” claiming its ability to shed excess weight and display the product on satellite channels without permission. From the National Institute of Nutrition, in an important step to support and protect the rights of consumers against harmful commercial practices, and to enhance the role of the Consumer Protection Agency in the implementation of the law and the establishment of the rules and standards necessary to maintain consumer rights and control markets.
Dr. Ahmed Samir Farag, Acting Director of the Consumer Protection Agency, indicated that as part of the agency’s plan to protect consumers against fraud and fraud in the markets, combat misleading advertisements and take legal action against the offenders, the Agency’s Media Observatory had supervised the establishment of the channels “Screen, Al Osturah, Star”. Cinema 2, Habisha, Ali Baba Cinema, Panorama Drama 2, “When advertising a product called“ Aplex ”, claiming its ability to lose weight and get rid of excess weight, and the device contacted the National Institute of Nutrition of the Ministry of Salud to clarify whether the advertised product is licensed and authorized to market it or not.
The book of the National Institute of Nutrition has indicated that the Pharma Clinic has not completed the procedures to transfer ownership of the preparation to it in accordance with the decision of the Minister of Health, and it has been evident when examining the advertisement that the package of the advertised product violates the which was registered with the institute in terms of package shape and data, and the product is registered with the institute. Under the purpose of a food preparation rich in fiber with apple flavor with artificial sweetener, this purpose does not include that it helps to lose weight, and the components of the product do not exceed being a fiber preparation, in addition to that the advertisement includes that eating the prepared replaces exercise exercise and describes your practice in words that convey a negative message about the sport.
Samir added that the device has received many complaints regarding the Applex product, as the whistleblowers were harmed by consuming the product and it did not give them any results but caused them some harm to their health.
Dr. Ahmed Samir Farag appealed to artists and public figures not to participate in such misleading advertisements, whose producers exploit their fame and the public’s trust in them to mislead public opinion and promote incorrect concepts and behaviors of the artists. consumers playing with the emotional and mental strings of the audience, as well as distorting their mental image with their fans and followers. It also affirmed the determination of the Consumer Protection Agency to continue its efforts to ensure that consumers obtain all of their rights and that the agency will not hesitate to take legal action against all violators.
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