Consumer protection: The “If one man, all” advertisement is misleading … and one year in prison and a fine of 900 thousand pounds for the representative of the Aplex company

The Cairo Economic Court imposed a fine of 900 thousand pounds on the legal representative responsible for Appelix and a year in prison, and for publishing in two newspapers of wide circulation, for having committed the crime of misleading advertising of a product called “Aplex” claiming their ability to lose weight and display the product on satellite channels without permission from the National Institute of Nutrition.

Dr. Ahmed Samir Farag, Acting Director of the Consumer Protection Agency, indicated that as part of the agency’s plan to protect consumers against fraud and fraud in the markets, combat misleading advertisements and take action against offenders, the Agency’s Media Observatory had overseen the establishment of “screen” channels, The Myth, Star Cinema 2, Habisha, Ali Baba Cinema, Panorama Drama 2 »by announcing a product called“ Aplex ”which claimed its ability to lose weight and shed excess weight, and the device contacted the National Institute of Nutrition of the Ministry of Health to clarify whether the advertised product was licensed and authorized to circulate. or not .

The book of the National Institute of Nutrition states that Pharma Clinic has not completed the procedures to transfer ownership of the preparation according to the decision of the Minister of Health, and the examination of the advertisement shows that the package of the advertised product violates what is registered in the institute in terms of form and package data, and that the product is registered. The institute’s purpose is a food preparation rich in fiber with apple flavor in industrial sweetener, and this purpose does not include that it helps to reduce weight, since the components of the product

Do not go over the fact that it is a fiber preparation, in addition that the advertisement includes that taking the product obviates the exercise of the exercise and describes its practice in terms that convey a negative message about the sport.

Samir added that many complaints have been received by the device regarding the Appliex product, as the complainants were harmed by consuming the product and it did not lead to any results, and even caused some harm to their health.

The Consumer Protection Agency asked artists and public figures not to participate in misleading advertisements whose producers exploit their fame and the public’s trust in them to mislead public opinion and promote incorrect concepts and consumer behaviors when playing with the strings. emotional and mental views of the audience, as well as distorting their mental image with their fans and followers. It also affirmed the determination of the Consumer Protection Agency to continue its efforts to ensure that consumers obtain all of their rights and that the agency will not hesitate to take legal action against all violators.