(Reuters) – Walt Disney has become the latest company to cut its ad spending on Facebook Inc, as the social media giant faces an advertising boycott for its handling of hate speech and controversial content, Wall Street reported. Journal https: //on.wsj .com / 2WBnyQ1 on Saturday, citing people familiar with the situation.
Disney joins other companies like Starbucks Corp, Unilever Plc, Adidas AG and others that have withdrawn advertising from the tech giant.
The deadline for Disney’s pullback was unclear as some brands halted their advertising spending for longer periods, the report said, adding that Disney did not make a public announcement that it was cutting Facebook, but instead changed advertising plans. silent.
Disney has paused advertising its Disney + video streaming service on Facebook, as the company is concerned about Facebook’s enforcement of its objectionable content policies, according to the report.
The company also stopped ad spending on Facebook-owned Instagram for its other streaming service called Hulu, the report added.
“We know we have more work to do, and we will continue to work with civil rights groups … and other experts to develop even more tools, technology and policies to continue this fight,” a Facebook representative said in an email statement. .
Earlier this month, organizers of the growing Facebook boycott said they saw “no commitment to action” after meeting with Chief Executive Mark Zuckerberg.
Disney was not immediately available for a request for comment from Reuters.
(Report from Sabahatjahan’s contractor in Bangalore; Cynthia Osterman and Jonathan Oatis edition)
