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After months of delays and speculation, Disney announced that the live action remake of “Mulan” will be available to stream on Disney + for an additional $ 29.99 charge, an amount that initially offended many users.
The decision comes as COVID-19 cases continue to skyrocket in what was once the lucrative theater market of the United States. However, once theaters close, both studios and theaters will have to deal with how to stay profitable and secure at a time when other blockbusters such as “Top Gun: Maverick” and “Tenet” continue to release their releases in the hope that the situation normaliseart.
The Walt Disney Co. cut first and announced that it would be streaming the highly anticipated film, which Forbes reports was an expected money maker, on Sept. 4. However, according to a informal question from Variety, only 14.7% of people said they were willing to shell out the extra $ 29.99 in addition to their $ 6.99 per month subscription. Why then did the company opt for such a seemingly high price point when other, low budget movies like “The King of Staten Island” and “Trolls World Tour” were available on VOD for less?
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This image released by Disney shows Yifei Liu in the title role of ‘Mulan. ‘The film is no longer on its way to a major theatrical release. The Walt Disney Co. said it will debut its live-action blockbuster on its streaming service for subscription, Di (Disney Enterprises, Inc. via AP)
According to a Time report, the price is somewhat reasonable when they are divided into the average movie-going experience for people in big cities. Once the ticket price, parking and snacks are entered, the total cost of the so-called theater experience can often reach more than $ 30, especially for families. In addition, the outlet reports that the Mouse House has raised $ 200 million to remake the 1998 animated classic.
| Ticker | Security | Last | Change | Change% |
|---|---|---|---|---|
| DIS | WALT DISNEY BUSINESS | 131.69 | +2.90 | + 2.25% |
While it was expected to make a lot of money before the coronavirus pandemic changed what people might expect from the theatrical experience, Disney is now in a position where, amid staggered movie versions, production stoppages and a sharp decline in its typically lucrative theme park revenues, it is likely to require a financial gain.
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The outlet estimates that if only 15% of the more than 60 million Disney + subscribers spend the extra money to watch “Mulan”, the film could give roughly $ 270 million. If one adds that total to theater ticket sales from international markets, where the film will be released in places where coronavirus is less of a concern, then that may be enough to give the company its profit, albeit a more fashionable one.
Disney ‘Mulan’ goes straight to streaming, as the coronavirus pandemic continues to cause uncertainty in the entertainment industry. (Disney)
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Although Disney CEO Bob Chapek implied in the company’s call that the release of “Mulan” is not the first step in a new business model for releasing movies, several have speculated since the success of “Trolls World Tour” that studios will look to bake the typical theatrical release system as soon as the end date of the pandemic remains uncertain.
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