EXCLUSIVE: According to the box office figures we have in our hands this morning, the horror film directed by Dave Franco of IFC The rent It leads at the box office over the weekend, having logged roughly an estimated $ 130K yesterday at 251 locations. The film should appear in the north of $ 400K for the 3 days. The rent, Franco’s directorial debut is also available in homes for rent this weekend.
Most of that comes from theaters, which continue to be the top exhibitors at the weekend box office, even though they only make up about a third of the current number of open theaters (between 1.2K-1.5K).
These numbers do not come from IFC, which the distributor will make official tomorrow. Keep in mind that IFC has been one of the few independent distributors to publicly report their official box office numbers over the weekend during the exhibition pandemic shutdown, and they are on track to earn more than $ 3 million since mid-March. until the current period in July, something for Applause in what is unfortunately a very distressed business at the moment.
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IFC has figured out how to maneuver and make these independent films work. The majors have moved away from reporting any official issue, even though they are making some money off the catalog titles and certain theatrical PVOD releases (such as Trolls World Tour, Irresistible, etc)
Because IFC was the only distributor to report figures, many media outlets assumed for a time that the distributor’s horror movie The Miserables He was leading at the weekend box office for several weeks in the spring, even though he was quietly from Universal Trolls World Tour. Still, The Miserables, from IFC Midnight racked up $ 1.7M, while the label’s other gender image, Relic, has earned $ 902K as of Thursday.
Franco directed and produced The rent, and co-wrote the script with Joe Swanberg. The photo was produced and funded by Black Bear Pictures. The movie stars Franco’s wife, Alison Brie. Pic follows two couples renting a vacation home for what should be a celebratory weekend getaway. Between one of The rentBased on the stunts, the film had a pop-up drive-in screening in association with Arclight Cinemas on June 18 in Hollywood.
Brie recently appeared on The Tonight Show with Jimmy Fallon, Sharing how she and Franco met and fell in love. The two have been working on a romantic comedy script during quarantine (see their interview below).
No. 2 for the weekend, so far, is the 1984 Columbia Pictures relaunch The Karate boy, which raised around $ 70K last night at 293 locations. The photo relaunch has logged around $ 221K to date, and should generate around $ 200K this weekend.
