KFC will discontinue its Finger Lickin ‘Good slogan after 64 years because it is “not very fit” with coronavirus hygiene messages.
The American fried chicken chain has released new images of advertising stickers and packaging with the slogan blurry and pixelated.
It said Colonel Sanders ‘”It’s Finger Lickin’ Good” proverb will return “when the time is right”, but will change its messages for now.
The slogan has been with the company for 64 years, but it said it ‘does not quite fit’ at the moment.
All KFC restaurants in the UK were temporarily closed in March due to the pandemic, but most have now reopened with stricter health and safety policies in place.
“We find ourselves in a unique situation – having an iconic slogan that does not quite fit into the current environment,” said Catherine Tan-Gillespie, Global Chief Marketing Officer at KFC.
“While we pause the use of It’s Finger Lickin ‘Good, you should be sure that the food coveted by so many people around the world does not change one thing.”
There are more than 900 KFC restaurants in the UK and Ireland, with 27,000 staff.
Kate Wall, head of advertising at KFC UK and Ireland, said: “People often say it’s the second film that’s the hardest to get right. The sequel, the next step. And we’re currently talking about the same thing. conundrum.
All KFC restaurants had to close in March
“How do you follow a slogan that has lasted 64 years and is as iconic as ours?
“Well, we know we can do it with a little help from our friends. And you will hear more about us here soon.”
KFC was among several large food chains that said they would price customers to the government reduced VAT on hot meals from 20% to 5% for six months to help restore the closure need to be during the pandemic.
The fast food giant promised to reduce the price of baked goods by £ 1 and certain “fan favorites” by 50p.
