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The determination was ratified by the Superintendence, in the second instance, and it allowed the Actualidad Panamericana page to continue using the name that has identified it in recent years.
The SIC signed resolution 32360, of May 10, 2018, which at the time declared the action filed for the registration of the Actualidad Panamericana trademark.
El Tiempo recalls that the businessman Carlos Federico Ruiz, representative of the Panamericana stationery, was the one who filed the appeal that noted the similarity between the two brands.
As stated, this could “confuse consumers”, since “the expression Actualidad was not enough to differentiate the two signs.”
The SIC stated that although there are points of agreement between the two brands, there are several factors that prevent their confusion, and listed some of their differences:
- The letters.
- The colors.
- The forms
- The designs.
As expected, Actualidad Panamericana took it with humor
The satire page, the ruling was barely confirmed, celebrated very in his own way.
He reproduced the publications of various media with the news that It showed that he had defeated the stationery. In addition, on his Twitter, he retweeted several mentions of his followers, who celebrated the determination of the SIC.
As well posted a couple of jokes that made fun of his contender in this case.
Not only is it with the bookstore, we are also in trouble with Condorito’s heirs. #PrayForAP #JeSuisAP https://t.co/LEoj1hX96W
– Pan American Law (@actualidadpanam) December 14, 2020
And the Pan-American highway also enters that fight?
– Emanuel (@emartinezpinzon) December 14, 2020
This easy is an article that would also appear in @actualidadpanam
– Alejandro Toro (@AlejoTorocomic) December 14, 2020
I don’t know about the law but … Both are things that have nothing to do with it, right?
Also, the name “Panamericana” by itself should not be under copyright, right? So are you going to sue “Yolanda be cool” for the song “Pa Panamericano”?– David Nùñez (@dlnunezr) December 14, 2020
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