The end of Odwalla, a staple of airports and warehouses everywhere.
Serve a mango and tango smoothie for Odwalla. Coca-Cola, the parent company of the juice company since 2001, announced that it will discontinue the brand, the Wall street journal reports. Stores will stop receiving shipments from Odwalla in late July, and any unsold inventory will be collected through August, a company spokesperson said. diary.
Odwalla, known for its “premium” chilled juices and smoothies with a healthy glow, has been around since 1980. Its products seemed to be everywhere in the world, fueled by a growing interest in wellness and “natural” diets. But the smoothie category has declined, according to the spokesperson, and Coca-Cola has been evaluating the brand’s performance for several years. “[W]We couldn’t make it work, we couldn’t determine the profitability of it, “the spokesperson told diary.
Odwalla will join other wavering brands and products, from restaurant menu items to less popular chip flavors, rejected by its parent companies during the coronavirus pandemic, as consumer-oriented companies seek to save money and double their offerings more. profitable.
And in other news …
- The House of Representatives has voted to extend the deadline, from June 30 to August 8, for small businesses to apply for Check Protection with Check loans. The bill, which has already been approved by the Senate, now goes to the President for signature. [CNBC]
- As coronavirus cases continue to rise in the U.S., even McDonald’s has been delayed by the reopening. The fast food giant is pausing all reopens of the dining room for the next three weeks. [NRN]
- NPC International, the largest franchisee in the US, with more than 1,600 Pizza Hut and Wendy’s restaurants, filed for bankruptcy, citing Pizza Hut in particular as a financial weakness. [Business Insider]
- With plenty of character, Taco Bell’s latest national offering is a grilled cheese burrito with cheese inside and out. [PR Newswire]
- LaCroix has two new flavors of seltzer, coconut cola and Cuban mojito. Perfect for drinking at home, closing your eyes, and desperately wishing you could go anywhere sandy and sunny. [Delish]
• All Intel AM coverage [E]
