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Coca-Cola is bringing its iced coffee-infused beverages to the United States early next year after launching the product line in international markets two years ago.
The Coca-Cola company with coffee will hit stores nationwide in January 2021, the company announced Friday.
| Heart | Security | Latest | Change | Change% |
|---|---|---|---|---|
| KO | COCA-COLA COMPANY | 47.24 | -0.45 | -0.94% |
The beverage, which combines the flavor of Coca-Cola with Brazilian coffee, is part of Coca-Cola’s “lift and shift” strategy, where the company works to “scale successful beverage innovations from one market to another through of an experimental test and … learn approach, “the company said.
The drink comes in three flavors: Dark Mix, Vanilla, and Caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.
The product was first tested in Japan in 2018 before reaching more than 30 markets around the world, including Australia, Brazil, Vietnam, Turkey and Italy.
However, each country adapts the recipe and packaging of the drink “to suit local tastes,” Coca-Cola said.
While the company is constantly looking for ways to innovate its beverages, said Javier Meza, director of marketing for The Coca-Cola Company’s soft drink portfolio.
However, “the COVID-19 pandemic has accelerated the need for us to be more disciplined in the way we launch, validate, refine and scale up big bets like this,” added Meza.
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Although the drink won’t hit stores until January, members of the company’s Coca-Cola Insiders Club will have a chance to try the drink before its official launch.
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