No release Valuable Significant further progress has already been made for women in assorts. Last month, Specter Gaming FTW Initiative Becomes First Tournament Organizer to Receive Official Professional-Level Tournament Status Riot games For the All-Woman Tournament. Now, the sports organization Cloud 9 The champion of that tournament is MJKL. With the signing as a sister team in the survival of is looking to take that progress one step further Valuable Roster
The team will now compete under the name “Cloud 9 White” (currently) with the all-male team to redevelop under the name “Cloud 9 Blue”. In addition, AT&T Cloud 9 has expanded its dealings with the organization to become White’s current partner.
While including several teams Dignitas And Counter logic gaming Currently women’s rosters in the field Counter-Strike: Global Offensive And / or Valuable, Those teams most commonly participate in women’s events. According to Galen Malone, Cloud 9 senior general manager, the organization is committed to making Cloud 9 White a true sister team. Valuable Male pro-dominance scene.
He told the Sports Observer that the company’s strategy was inspired by early Korean League of Legends. In the early 2010s, many Koreans Yes yes yes The associations signed 10 players divided into two rosters with names with similar diseases (Azubu Frost / Blaze, Nazin Black Shield / White Sword, etc.). The roster always played practice matches against each other and occasionally exchanged players back and forth. “I don’t expect to exchange players on weekdays,” Malone said, “but I don’t expect Cloud 9 Blue’s coaches and players to finally see some women from Cloud 9 White join their roster.” “
Like those old Korean rosters, the teams will determine the timing of the competition against each other and will have “two roster sharing systems”. In addition to practicing as sister teams, Cloud 9 wants to have two of its rosters compete in its short tournament. Both Stars are aiming to qualify for the game’s first official championship, First Strike, which takes place later this year.
For Malone, the decision to sign the MAJKL roster was not only due to her position as the top women’s team in the game, but also her attitude towards competition. “What’s clear to me about this team is that they were already playing together. They weren’t a team that was all friends before Valuable And playing for fun. It’s a talented group of women who came together because they all wanted to be the best in the game and were Committed to improvement as a team. They were already working like a C9 team, which made me so interested in them! The team was already clearly the top women’s team and they are ready to work on becoming the top Valuable Talent, not just top women Valuable Talent. “
Shizuka Suzuki, AT & T’s sponsor and head of experimental marketing, also expressed her excitement about the signing of the TOE and the expanded partnership. He explained that both C9 and AT&T have a commitment to encouraging women in the sport. AT&T recently announced a so-called gender equality initiative for game developers.
“We’ve got tremendous enthusiasm around gender equality among overall sponsors,” Suzuki said. “Whether it’s with the WNBA, whether it’s women’s soccer – many different areas where we are deliberately investing, to help provide a platform to ensure that women are seen by young people or by others. “
In addition to its traditional sporting activities, AT&T has been active in sports for many years to sponsor mobile gaming initiatives for ESL. Suzuki notes that, despite the small scale of many women’s sports programs, brands should take note of the opportunities that exist in space. “It simply came to our notice then. In general, those rights fees are a little cheaper than men’s sports. What it allows companies of all marketing budget sizes to be able to invest in world-class athletes. “However he cautioned that brands need to make sure that such initiatives align with their values before entering space.
While it remains to be seen whether Cloud 9 White can compete consistently with the top teams Valuable, The organization is aligning itself to make significant progress for women in esorts, and co-ad teams will push one step closer to the ultimate goal, which will become the norm in space.
“It will take everyone,” Suzuki said. “If we share the same passion to give all women a better chance, more opportunities will be seen and more content around them … it will take all of them part of that ecosystem to move the needle.”
In part, due to the groundwork previously laid by the Cloud 9 female ecosystem it could help move the needle potentially. CS: Go. Similarities in gameplay between them Valuable Women’s teams currently have the most professional women’s ship structures in the industry from which they are allowed to migrate more easily. Malo echoed the sentiment that collaborative efforts were needed:
“I think that CS: Go Being able to make such a big move because of the community and forcing it to happen. That is clear Valuable Are taking similar steps through a joint effort between the community and the developer. Early decisions are being made to involve women in riot sports and to ensure that those women are supported in the scene. I think other titles could have had similar success if they had invested resources for it Degrees make conscious decisions when more involved and provide steps for women. “
That commitment to riot games is also part of why Cloud 9 decided to sign the women’s roster. “We’ve seen opportunities to jump into women’s CS: go to the past, but I think our relationship with Riot Games really made this a unique opportunity. Having
With an open line of communication with the developer and being able to talk about long-term goals, we really need to jump in and start developing talent for it. Valuable”
