Clint Eastwood Sues to Make False CBD Endorsements Rise in Smoke – Deadline

The man who played Dirty Harry in the past wants a group of CBD online retailers to make his day in court much more than a handful of dollars.

Seeking “a million dollar compensatory and actual damages award” and more in earnings, Clint Eastwood on Wednesday launched a federal lawsuit (read it here) against a number of companies and their executives for placing their name metatags on them. to search online. Presented at the same time, a second jury trial (read it here) of the Oscar winner million dollar Baby director prosecutes Sera Labs Inc., Greendios and For Our Vets LLC for “an online scam that uses a completely fabricated, defamatory, defamatory ‘news article’ about Mr. Eastwood to promote and sell cannabidiol products (” CBD “)”.

“The fraudulent ‘item’ contains links to purchase what it claims to be Mr. Eastwood’s CBD product line, allowing defendants to profit illegally from the misuse of Mr.’s name, image and false association. Eastwood with its products. ” filed by Eastwood attorneys Jordan Susman and Margo Arnold of Nolan Heimann LLP of Encino bluntly stated.

“In truth, Mr. Eastwood has no connection whatsoever to any CBD product and never gave that interview,” adds the defamation, trademark infringement, and false endorsement complaint. He also says that states in the fake piece that Eastwood “‘would move away from the limelight to spend more time on his wellness business” and “relationships with some studios became so strained that they ended up giving him an ultimatum – acting or his line of well-being “is” demonstrably false. “

BTW, in case you were wondering, according to his public relations firm in suits, the former mayor of Carmel-by-the-Sea, CA has never expressed a “point of view on CBD products or the legitimate industry CBD. “

Certainly, the legal actions of Wednesday’s duel had something to say.

“For over 60 years, Clint Eastwood has been one of the world’s most famous actors, producers, and directors,” both claims state. “Sir. Eastwood is fiercely protective of his name and image, and is rarely licensed to promote products outside of the films in which he starred or directed,” they continue to pronounce.

“Like many of his most famous characters, Mr. Eastwood is not afraid to face wrongdoing and hold those who attempt to illegally capitalize on his name accountable,” add the submissions with no small sense of humor from the cinema. 90 years. icon who played “the nameless man” in those classic Sergio Leone spaghetti westerns.

In fact, Mr. Eastwood previously litigated and won a jury trial against the National Enquirer, which was affirmed on appeal, after the tabloid falsely claimed to have exclusively interviewed Mr. Eastwood and misappropriated his name, image and personality. to promote and sell your product. “

In that sense, there was no response from the companies in question to comment on Wednesday’s demands. However, Eastwood’s attorney was not so reticent.

“My client is not someone to sit idly by as the defendants use their good name to trick clients into buying products that they have no affiliation with,” Susman of Nolan Heimann LLP told Deadline.

“While the purpose of these lawsuits is to stop and remedy the ongoing violations of defamation and misappropriation, they should also serve as a reminder for clients to be cautious when they see a celebrity endorsement too good to be true,” adds the attorney for an online environment where celebrities like George Clooney, Oprah, Tom Hanks, and even a former POTUS or two often find themselves battling fake endorsement or product placement advertising using their image or name. “I hope these lawsuits will send a message to others about what will happen if they spread false and defamatory statements about Mr. Eastwood or use his name and likeness without permission.”

AKA: “Go ahead, brighten my day,” as Harry Callahan said at Eastwood’s Sudden impact from 1983.