This marks the third time Beginning It has moved; its original launch pad was on July 17, followed by July 31 and then August 12. Nolan and Warners have continued to try to provide a boost to distressed movie theater owners when theaters are reopened. That position is still maintained.
“Our goals throughout this process have been to ensure the highest odds of success for our films while being ready to support our theater partners with new content as soon as they can safely reopen,” said the president. from Warner Bros. Pictures Group, Toby Emmerich.
“We will share a new 2020 release date imminently for BeginningChristopher Nolan’s totally original and mind-blowing feature. We are not trying Beginning like a traditional global day and date release, and our upcoming marketing and distribution plans will reflect that, “Emmerich continued.
The studio chief also announced that The Conjuring 3, which will launch on September 11, will be delayed until June 4, 2021 (the move was widely expected). Monday’s announcement doesn’t impact Wonder Woman 1984, which remains scheduled for October 2, and Dune, established for December 18.
American theaters hoped to start reopening in late July, but that is no longer possible in states like California. And while New York City moved into the fourth and final phase of its reopening on Monday, it’s unclear when theaters will be back in business (Los Angeles and New York are the two largest movie markets in the country). Elsewhere, theaters can be fully opened in more than 35 states and partially open in another batch of states.
In the era of box office success, Hollywood has released its films across the country at the same time. And globally, the United States is usually the first or the day and date with a new release. With the pandemic, distributors are beginning to rethink how they launch movies, as Warners is doing, and can instead opt for a continuous release, that cut also makes marketing campaigns less expensive, and open in those markets. where the pandemic has decreased.
Movie theaters in many overseas territories have begun to reopen as COVID-19 cases. Over the weekend, the new South Korean movie Peninsula open to an impressive $ 20 million in South Korea and four other Asian markets.
While North America is the largest movie market in the world, a Hollywood store like Beginning You can see that two thirds of his box office comes from international territories.
Little is known about Nolan’s $ 200 million film, other than that it has to do with international espionage and the time continuum. John David Washington leads a cast that includes Robert Pattinson, Elizabeth Debicki, Aaron Taylor-Johnson, Kenneth Branagh and Michael Caine.
It remains to be seen if Disney also pushes Mulan again (from now on, the epic directed by Niki Caro is scheduled for August 21).
Solstice Studios’s Deranged, a furious thriller starring Russell Crowe, is likely to hit its release date on July 31. The Sony / TriStar romantic comedy The gallery of broken hearts It is scheduled for August 7.
