The household products company on Wednesday announced a new initiative, called Safer Today Alliance, aimed at raising standards of infection control and disinfection protocols in public places.
Chlorox is partnering with both the Cleveland Clinic and the CDC Foundation to get the message out that it is just as important for professionals to emphasize cleanliness and safety in a world now safe from infectious diseases.
“As people return to the world, we’re now focusing on best practices,” said Tony Matta, the company’s chief growth officer, in an interview with CNN Business.
Matta said Chlorox has significantly increased capacity and can now send 1.5 million packages of wipes per day, up from 1 million a year ago. The company plans to further increase production to achieve the target of 2 million packages daily in the next few months.
However, investors are worried that demand may have increased. Shares of Chlorox are down%% this year and about 25% from the all-time highs reached last year during the worst period of the epidemic.
“It’s been a year now, so it’s natural to think that the experts will feel tired. We all feel that way,” Matta said.
He acknowledged that people can now worry less about Cowd-11 a few months ago, but businesses know they can’t disappoint their guards – even though more Americans are being vaccinated and some states are removing the mask order.
That’s why Clorox is pushing ahead with efforts to create new business partnerships in order to have less reliance on the average customer who buys its wipes and bleach in the grocery store.
“It’s more about prevention behavior than panic behavior in the post-Covid world,” Matta said. ‘The reality is that if businesses want to make their locations more secure, they have to think more about creating a safer environment. “
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