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The furniture chain Ikea announced that it will take “more careful” security measures in its stores in China after a video of a woman masturbating in one of her establishments went viral.
The pornographic video shows a half-naked woman masturbating on various sofas and beds in one of the company’s stores without customers noticing.
Authorities removed the uncensored versions of the images from social media. For its part, the Swedish company’s response was seen nine million times.
“We strongly oppose and condemn this type of behavior and immediately report it to the police in the city of the suspected store” where the images were reportedly recorded, Ikea said in a statement, without giving details of where it occurred.
The group said Saturday that it would take “even more careful security and cleanup measures” and encouraged all its clients to “Browse the shops in an orderly and civilized way”.
The identity of the woman and the person filming were not disclosed.
According to the Chinese media, it would be a store in Guangdong province because Cantonese is heard in public address announcements, a language spoken in some parts of southern China.
Netizens also point out that no one wears face masks in the video, hinting that it was filmed before the coronavirus pandemic, which has halted activity in China since late January.
“She is a very brave woman, I do not understand, she is doing it in broad daylight,” said a message on Weibo that had more than 8,000 “likes.”
It is not the first pornographic video to reach Chinese social networks, highly controlled by the government.
In 2015, a video of a couple making love in a store in China of Uniqlo, a Japanese clothing chain, went viral.
The police then arrested five people, including the couple, and Uniqlo denied that it was an advertising operation.
The Chinese face up to ten days of administrative detention in case of deliberate nudity in public.
For his part Those who spread obscene content on the internet can be sentenced to up to 15 days in detention and a 3,000 yuan fine.
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