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Televisión Nacional de Chile (TVN) reported its results corresponding to the close of the financial year 2020, in which it registered, for the first time in seven years and after a long crisis, obtaining profits.
The state channel, through a statement, said that audience growth reached 13.7% compared to the previous year, which managed to regain third place in tune since September, which had not happened since 2013.
In 2020, TVN increased its market share by 9.4%, reaching revenues of $ 41,267 million, which implies a 0.2% growth, compared to a 13% drop observed in the advertising industry as a result of the pandemic crisis.
As part of the strategic plan, TVN executed a reorganization of its operating model, which achieved a reduction of its costs and administrative expenses of 27.4%, from $ 56,049 million in 2019 to $ 40,682 million in 2020.
From the public signal they affirmed that “they will continue to strengthen their programmatic offer to deliver quality content that promotes culture, truthful information and a plural perspective in all their programming.”
Let us remember that a week ago the implementation of its special television signal (signal 2) was unanimously approved, which will focus on free access, free access to the families of Chile.
Anita holuigue, President of the TVN Board of Directors, said on the occasion that this decision was due to “the conviction that equal opportunities begins with early education, so we are very happy to announce the approval of this emblematic project.”
In October of last year, amid rumors of the sale of the emblematic building located in Providencia and a severe crisis, it was announced that the board of directors had chosen to lease its spaces and services.
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