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The multinational highlights this investment as an opportunity to deepen its participation in the fine chocolate segment.
Nestlé Chile announced today the acquisition of La Fête Chocolat, whose negotiation se had met in October, and it was also confirmed that the current administration of the chocolate shop will continue.
“This investment allows the presence of Nestlé in the category of fine chocolates that seek to offer top-quality products, and that mean a complete experience around chocolate for the consumer,” said Laurent Freixe, CEO of Nestlé for the Americas, in a release.
For his part, Leo Leiman, CEO of Nestlé Chile pointed out that “we are very happy because La Fête Chocolat confirms our commitment to promote the offer of high quality products in different categories and markets”.
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“In addition, it represents a great opportunity for the company to enter a market that is growing rapidly and where we have not yet participated, which allows us to strengthen our leadership in the world of food,” he added.
This is an unprecedented operation for Nestlé, as the Swiss company is a manufacturer and not an operator of commercial premises. Thus, although it will have interference in the main guidelines of the company, the day to day will be in charge of the same executives who managed to position La Fête Chocolat.
Jorge McKay, founding partner of La Fête Chocolat, pointed out that it is an important step for his company. “We started in 2006 in a plant of 120 square meters and five employees in Quilicura. Since then, our company has grown exponentially and this operation confirms that success,” he said.
The chocolate shop has more than 400 employees and nearly 40 points of sale throughout the country, in addition to its own online sales. The fine chocolate industry in Chile moves about US $ 70 million a year, and La Fête Chocolat is the main operator. However, the firm quickly became the leading manufacturer of fine chocolates in Latin America.
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