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The Christmas message from King Felipe of Spain registered an average audience of 10,760,000 viewers and a 71% screen rating in the total of 29 channels that broadcast the speech. According to Kantar Media data, the extensive greeting of this 2020 has been the most watched since there are records (1992), since only in 1993 they managed to exceed ten million viewers (10,254,000).
However, according to the newspaper ABC of Spain, in several years the percentage of screen share obtained in 2020 has been exceeded.
Compared to 2019, when the audience was 7.5 million with a 65.1% share in the accumulated of the 25 channels, there was an increase of 3,223,000 viewers, with a total television consumption of 16.5 million -5.3 million more- and an increase of almost 6 points in screen share.
Castilla León, Aragon and Asturias, the highest rating
The data reflect that the demographic segments where the King’s Christmas message had the greatest following are among women, those over 25 years of age and the regions of Castilla León, Aragón and Asturias, which registered the highest percentages of screen share (86.9 %, 82.9% and 81.6%, respectively). In contrast, Catalonia (46.5%) and the Basque Country (58.6%) were the communities where the message was least seen.
This year, King Felipe included in his Christmas message a few short words to vindicate the “renovating” character of his reign and mark distances with his father, Juan Carlos. “The moral and ethical principles that citizens demand, oblige everyone without exceptions and are above any consideration, of whatever nature, even personal and family ones.”
“In coherence with my convictions, with the way of understanding my responsibilities as Head of State and with the renewing spirit that inspires my reign from the first day. That is how I have always understood it, in coherence with my convictions, with the way of understanding my responsibilities as head of state and with the renewing spirit that inspires my reign from day one, “he said in his traditional words to the Spanish.
The King again chose the Audience Hall of the Zarzuela Palace to deliver his traditional Christmas message next to the flags of Spain and the European Union and, on that occasion, a photo of the State tribute to the victims of Covid-19 at the time when he deposited, together with Princess Leonor, some white roses before the cauldron.
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