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Benoit de Grave, Linio’s current CEO, will lead Falabella.com reporting directly to Gaston Bottazzini.
Falabella continues to strengthen its online sales channel, so this Wednesday it announced that will transform Falabella.com into its only technological platform for electronic commerce for the region, converging all its retail and marketplace offerings there.
In this way, it will concentrate Falabella Retail, Sodimac, Tottus and Linio, along with the products of thousands of sellers. This new platform will include, initially, more than 7 million products of 10,000 vendors. It will incorporate categories such as home, decoration, fashion, sports, health, supermarket, electro, technology, books and products from the international marketplace.
It was in August 2018 when the retail giant shook the market with a key move in its online bet: the acquisition of Linio, one of the main marketplace in Latin America, through an investment of US $ 137 million. However, despite the doubts, Falabella’s new bet It would not mean that brands cease to exist, but that all sites will be unified. Linio will continue to exist as a marketplace.
Thus, when consumers enter the other platforms, they will be redirected to Falabella.com.
According to a statement issued by the company, all Falabella benefits will be accessible, such as its Fpay digital wallet, the CMR points system, and the use of the global network of clicks and collect for withdrawal and returns from all retailers.
“The creation of Falabella.com as a unique and consolidating platform for traffic and assortment is possible today thanks to the development process that we have launched with the acquisition of Linio. His knowledge of the marketplace model, the experience of his team, the network of suppliers and technology, combined with the talent of our digital factory, was very relevant in this process “, Gaston Bottazzini, General Manager of Falabella, highlighted.
The company also will establish a new logistics area dedicated to dispatching purchases made on this unique platform. To this end, the last-mile logistics of all Falabella business units and that of external companies will be combined, in order to speed up dispatch costs, shorten delivery times and improve customer service.
“Consolidate our electronic commerce At Falabella.com it is in line with our goal of simplifying customers’ lives and transforming their shopping experiences. We will have a much greater and varied offer in one place. This combined with the permanent development of our Applications retail and financial, and the deployment of functionalities in our stores, allows us to have a unique physical-digital ecosystem for the benefit of our customers and sellers, “said Bottazzini.
Grave goes to command
Another crucial announcement is that The platform will be led by Benoit de Grave, who is currently Linio’s CEO. While Ricardo Alonso, who serves as CEO of Falabella.com will become marketplace manager, reporting precisely to De Grave.
De Grave indicated in the statement that “this solution will be unique due to its enhanced and differentiated offer in the countries in which we operate. Furthermore, by concentrating the flow of visits on a single website, it will be much more attractive for the different local and regional sellers and worldwide who want to sell through us. By having a single platform, we will be able to connect with sellers with greater agility and simplicity, thus benefiting thousands of SMEs in the region. “
The implementation of this new platform will be adjusted to the characteristics of Falabella’s operations in each country.
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