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The gift (The gift) is the name of the dramatic Christmas advertisement for the UK National Health Service (NHS, for its acronym in English), which generated controversy in the European country for showing the Old man Christmas in a serious state of health, after having contracted covid-19, the disease that has produced a pandemic and that has the world in check.
In the clip of one minute and 30 seconds, which was finally downloaded from social networks, an old man with a bulging beard enters a health care facility, allegedly in very poor condition. He must be attended by health personnel, supplying him with oxygen.
Let us remember that the disease produced by the new coronavirus, which has strongly affected European countries and especially the United Kingdom, can cause respiratory distress and even force patients to are connected to mechanical fans.
In the nation, since the beginning of the pandemic, almost two million people have been infected and another close to 65 thousand have died from the virus. Even in April, British Prime Minister Boris Johnson had to be admitted to an Intensive Care Unit after being affected.
The announcement continues. It can be seen that the elderly man manages to recover with the support of medical specialists. When he is discharged and leaves, his identity is revealed.
Indeed, one of the nurses who attended him receives a Christmas gift with a short card: “Thank you for all that you have done for all of us. Santa “it reads, while the old man’s face appears on the screen.
The video is part of a campaign produced by Iris of NHS Charities Together, a federation that brings together some 250 social organizations that seek to support the work of health officials.
It was they who, after receiving criticism for having used the image of the renowned child character that brings gifts to children who have had good behavior, decided to publicly apologize through a statement collected by the portal Business Insider.
The institution maintained that the ad was not directed at children but that, even so, they apologized to minors who could see it through social networks. Although at first they received positive comments, later, on digital platforms, they began to question it strongly. “It is not directed at children and has not been shown on television”they explained.
“We worked closely with the team behind the ad to make sure it was produced responsibly and that the relevant regulatory authority authorized its use. We regret that parents of young children were upset when they saw the ad and for the young children themselves, they were not the intended audience for it “they added.
You can see the announcement in this link.
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