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Beiersdorf informed the decision to start the transfer of production. They pointed out that this course of action was “inevitable”, which would affect around 300 employees.
Beiersdorf, the German parent company of brands such as Nivea and Eucerin cream, reported the decision of begin the transfer of the production that until now is manufactured in its plant located in Santiago. Thus, he pointed out that the production volume will go gradually decreasing until reaching the total closure, which will take place in mid-2021.
“The decision has been extremely complex to make and was finalized after analyzing different possibilities to reverse the causes behind this transfer. However, it has been an unavoidable path, based on the competitive disadvantages of the local plant compared to others of the company, located in other countries and that are related to the availability of raw materials and the distance from the main markets for marketing the products, “the company reported in a statement.
In Chile, the company has about 300 employees. Therefore, he stressed that, during this process, it will support its collaborators through an exit package “that goes beyond our legal obligations and that is being informed to each worker.”
Likewise, accompanying measures were considered to work on employability and enhance the possibilities of relocation of their collaborators.
“Beiersdorf deeply appreciates the commitment and loyalty of the workers and reiterates that the aforementioned decision has been very difficult to make, but it is necessary to guarantee the company’s competitiveness in the face of new market challenges, “he said in a statement.
The decision comes despite efforts to increase production levels in recent years, in which they even claim they made investments to improve the performance of the production center, but that, however, “they could not compensate for structural deficiencies before described “.
In any case, Beiersdorf added that the company will continue to be present in Chile through its commercial team, offering all the products that are available to its consumers today.
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