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Colo Colo has a new main sponsor to replace MG engines, signature that will leave its space on the shirt at the end of 2020: it will be South Pilsen, which will mark the return of a beer after six years.
Blanco y Negro signed a contract with the Belgian multinational AB InBev, owner of different brands of alcoholic beverages such as the aforementioned former Southern Malta, Budweiser, Beck’s, Stella Artois, Baltica and Bécker, among other.
The idea of the firm, according to La Tercera, is to show off different products on the Colo Colo shirt depending on the campaigns they want to do, so it is not ruled out that there will be another beer in the alba tricota for another year. Yes, it will leave South Pilsen because they will seek to position their lesser-known brands at first.
The contract is for two years in exchange for 2 million dollars for each season, approximately, which will mean a better deal for the Cacique than the one he had signed with MG, which is leaving after two seasons.
It should also be remembered that the shirt will go from being Umbro a Adidas, so in 2021 a totally renewed clothing will be seen.
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