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Pablo Ortúzar is a social anthropologist and a Master of Systemic Analysis applied to the Society, by the University of Chile. He is currently studying for a doctorate at the University of Oxford and was the representative in Chile of The Global Shapers Community (World Economic Forum), in addition to being a member of the Institute for Society Studies.
This Saturday he published an opinion column in the newspaper La Tercera that, With the title of “Jiles y los giles”, it generated a diversity of opinions and reactions in social networks.
In one part of his editorial, he argues that “many politicians do not understand that only the elites are polarized, while the majority are tired, indignant and expectant of concrete solutions. That the popular expectation about the representatives is not that they mimic the indignation , but soberly and seriously work on their causes. It is not more chimuchina and more I spit what is expected of them, but work, agreements, vision of the future. We do not pay them millions of pesos for their crocodile tears. “
Archive Jiles, a “celebrity businesswoman”
Then, the expert analyzes that “the inability to take charge of this expectation has given birth to an executioner of the political class: Congresswoman Pamela Jiles. Is it a revolt? No, sir: it’s a reality show. His role is to organize the media humiliation of his peers, giving the form of a reality show to Congress. She is the host of the most expensive and absurd entertainment program in our history. One where decadent politicians compete in abuse and vulgarity to pathetically seek popular favor. And the harder they try, the more miserable and despicable they look. “
Later, Ortúzar argues that “Jiles exercises her position as a professional, because she is. She is an experienced celebrity entrepreneur, that form of mass distraction based on sadism, morbid and denigration. The Roman circus of junk capitalism, where unfortunate people compete for rating and “fame” by presenting themselves as consumer objects that are preferred or discarded by viewers. This opium of the masses has been, thanks to Jiles, precipitated against the elites themselves. And she runs the show, but she didn’t ride it. Its ingredients were there, waiting for a producer. “
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