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In Colo Colo they already have the jersey ready for the 2021 season. Beyond having very far assured permanence in the First Division, the leadership of Black and white (B&N), confident in saving the category, He has already closed two big contracts for the next campaign.
This because it first sealed the link with the German sports brand Adidas, which will replace Umbro. But that is not all, Since this week ByN reached an agreement with which it will be the new ‘main sponsor’ before the departure of MG Motors.
And as La Tercera announced this Friday, the new brand that will put its print on the chest of the Colo Colo shirt will be a Belgian company, which has more than 30 beers on its production menu worldwide.
That’s right, because the multinational AB InBev would have agreed with the ‘Cacique’ a two-year contract for $ 2 million per season, this to capture in the knitting of the popular box a brand that wants to promote in the country: South Pilsen (former South Malta).
The contract would include the occasional change of the brand for another from the same company, as does the University of Chile, which in some meetings exhibits the name of a sister product of its main sponsor.
Good beer souvenir
This new contract brings good memories to the Colocolinos fans, since between 1993 and 2014 the Macul cast wore the beer brand “Cristal” on their chests, one of the longest-lasting alliances in national football, a time when Colo Colo became popular as a multi-champion.
While in 1980, the first time the ‘Cacique’ wore a mark on the front of the uniform, it was with “Cerveza Cóndor”, a bond that only lasted one season.
